August 29, 2003, 12:00 AM

Apple continues to lead in visits to computer hardware sites, study says

While Apple.com led in the number of unique visitors to computer hardware manufacturers’ web sites for the week ended Aug. 17, Dell edged out Hewlett-Packard for the second spot, Nielsen/NetRatings reports.

While Apple.com continued to maintain its lead in the number of unique visitors to computer hardware sites with 3.719 million visitors for the week ended Aug. 17, Dell garnered 2.989 million to edge out third-ranked Hewlett-Packard, with 2.852 million, Nielsen/NetRatings reports. Gateway came in a distant fourth with 487,000 visitors, followed by IBM.com with 218,000. The total number of unique visitors for all computer hardware sites for the week was 9.242 million.

Apple also led Nielsen’s last survey of computer hardware sites, when it showed 3.7 million unique visitors for the week ended July 13, followed by HP with 2.584 million, Dell with 2.582 million, Gateway with 307,000 and Sun Microsystems with 244,000.

In terms of time spent per visit for the week ended Aug. 17, HP led with 15 minutes, 14 seconds, followed by Gateway with 10 minutes, 24 seconds; Dell, 9 minutes, 51 seconds; IBM, 6 minutes, 43 seconds; and Apple, 3 minutes, 40 seconds.

On the advertising front for the same week, Nielsen reported the following ranking of retail goods and services for ad impressions online:
Books, movies and music: 1.07 billion;
Miscellaneous services: 572.1 million;
Personal care, 272.9 million;
Auctions, 262.3 million;
Electronics, 245.1 million;
Apparel and jewelry, 206.7 million;
Office supply, 178.5 million;
Flowers and gifts, 168.6 million;
Home improvement, 127 million;
Domestics, 83.5 million.

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