New Rule Group Provides Optimum ROI Conversion Management
SAN JOSE, Calif.--Aug. 18, 2003 - GO TOAST (www.GoToast.com), a leading global provider of pay-per-click search engine optimization and online marketing management tools, unveiled today a powerful new set of online bid management rules designed to give advertisers maximum control of their online marketing campaigns.
"GO TOAST Power Rules give our customers total control over the cost and return of their online marketing programs," said Dave Carlson, CEO of GO TOAST. "Power Rules are an ROI-based subset of GO TOAST`s Rules-Based BiddingSM feature, which includes 18 rules that may be applied in sequence to totally customize any online marketing pay-per-click bid management strategy. Using the new Power Rules will allow our customers to more effectively manage their online marketing based on financial goals and objectives."
The Power Rules are:
• Cost-Per-Acquisition (CPA) Rule - Finds the optimal keyword bid position to achieve the customer`s cost-per-acquisition goals
• Return-On-Advertising-Spend (ROAS) Rule - Adjusts keyword bids to deliver the customer`s target ROAS
• Budget Manager Rule - Manages keywords to a defined daily budget per keyword
The CPA Rule monitors click-through costs and sales and adjusts keyword bids to deliver the greatest number of sales at the least costly bid position. The ROAS Rule adjusts keywords based on the ratio between the cost of the marketing campaign and the total sales generated to provide maximum profitability per keyword. The Budget Manager allows users to assign each keyword a maximum daily budget, and adjusts keyword bids to meet that budget requirement.
"GO TOAST Power Rules are part of our comprehensive suite of online marketing management tools," said Carlson. "We continue to develop the industry`s most advanced products to save our customers time and money and help them more profitably manage their total online marketing investment."
GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across major domestic and international pay-per-click search engines and comparison-shopping sites such as Overture, Google AdWords, FindWhat, Froogle and DealTime. It optimizes clients` bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI, and increases Web site traffic. GO TOAST offers Rules-Based Bidding along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management.
GO TOAST’s full suite of Web site management tools and services includes:
• BidManagerSM – Pay-per-click search engine management
• ProfitBuilderSM – Conversion tracking and Web analytics
• IntellidexSM – Intelligent site indexing for search and product feeds
• MasterListSM – Centralized search and product listing management
• AdNetworkSM – Online advertising network
• MarketMakerSM – Budget-driven campaign management
For more information about GO TOAST and its products and services, please visit www.gotoast.com or call 303-721-2925.
About GO TOAST
GO TOAST, LLC, is a leading global provider of pay-per-click search engine optimization and online marketing management tools. GO TOAST is a part of eonVentures, which incubates businesses for eonBusiness Corporation (www.eonbusiness.com). GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients` bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI, and increases Web site traffic. GO TOAST offers Rules-Based BiddingSM along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. GO TOAST affiliate eonMedia (www.eonmedia.com) offers turnkey online marketing solutions including the company`s popular MarketMakerSM online campaign management service. For more information about GO TOAST, visit the company Web site at www.gotoast.com, or call 303-721-2925.