Equilibrium MediaRich Merchandiser Enables Web Team for BuyCostumes.com to Quickly Add Pre-Built Image Production Templates to Site to Increase Online Margins
SAN RAFAEL, CA-AUGUST 12, 2003-Equilibrium, a leading provider of automated image production servers for the enterprise, today announced that BUYSEASONS, the premier online retailer of specialty merchandise, has selected Equilibrium® MediaRich Merchandiser™ to enable their Web team for BuyCostumes.com to quickly add pre-built dynamic image production templates to their site to automate labor-intensive image zooms, pans and modifications. The added dynamic imaging functionality will reduce image production and storage costs, increase shopping cart orders and minimize product returns for the largest online retailer of costumes.
Based on the Equilibrium MediaRich™ Image Server for the enterprise, Merchandiser delivers the most requested features for retailers and catalogers at a fraction of the cost. The pre-built automated imaging templates enable designers to resize and optimize images for just-in-time product updates, and generate detailed zoom and pan imaging derivatives from the original hi-res source files to reduce management and storage requirements. By implementing Merchandiser, BUYSEASONS will reduce their Web production costs and time to update and manage product images for BuyCostumes.com, while increasing online purchasing confidence by allowing visitors to examine products in greater detail.
“Equilibrium MediaRich Merchandiser streamlines our image production workflow for updating and maintaining our thousands of product shots on BuyCostumes.com. With 16 images per page, we expect to serve one billion images before Halloween,” said Jalem Getz, CEO of BUYSEASONS. “Having the ability to easily cut and paste templates for detailed product zooming and automating other daily image transformations, my Web production team is happy and we’re having a positive impact on the bottom line.”
BUYSEASONS` mission is to become the premier retailer of high margin specialty merchandise on the Internet. This is accomplished by creating category-specific, and uniquely branded e-Commerce web sites that utilize the same personnel and site infrastructure but serve different peak selling periods. By employing a low-cost culture philosophy for focused web and warehouse operations, proven Internet marketing strategy and svelte organizational structure, BUYSEASONS has enjoyed excellent growth since launching in 1999. Please visit www.buyseasons.com
Founded in 1989, Equilibrium develops and markets dynamic imaging technologies for multi-channel retail, manufacturing, publishing and entertainment industries. The MediaRich Image Server automates the production and deployment of visual content for the Web, print media and smart devices to streamline workflow and reduce costs. For additional information, contact Equilibrium at 415.451.7600 or visit www.equilibrium.com.
©2003 Equilibrium Technologies, Inc. Equilibrium is a registered trademark and MediaRich is a trademark of Equilibrium Technologies, Inc. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners.