August 8, 2003, 12:00 AM

eBay leads in shopping destinations, Nielsen/NetRatings reports

EBay hosted 14.85 million shoppers for the week ending July 27, Nielsen/NetRatings reports. Next was Amazon, which hosted 8.24 million shoppers.

Kurt Peters

Executive Editor

 

EBay.com was the top online shopping destination for the week ending July 27, Nielsen/NetRatings reports. EBay hosted 14.85 million shoppers that week. Next was Amazon, which hosted 8.24 million shoppers, followed by Yahoo Shopping, 5.67 million, MSN Shopping, 3.32 million, and Dell.com, 2.73 million, says Nielsen/NetRatings.

Among consumer goods advertisers online, Sleep Angel garnered the most ad impressions at 165 million for the week. The top 10 in ad impressions were:
Sleep Angel, 165 million
Altria Group, 111 million
Avon Products, 68.9 million
New York Times, 55.1 million
Procter & Gamble, 53.2 million
PepsiCo, 50.8 million
FemaleAdvantage, 37.6 million
Nestle, 33.9 million
Mars, 29 million
eDiets.com, 25.4 million

 

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