GO TOAST Adds DealTime to Search Engine Line-Up

Premier Shopping Search Engine and Consumer Review Site Provides GO TOAST Customers Access to High-Quality Leads

Denver, CO – August 6, 2003 − GO TOAST (www.GoToast.com), a leading global provider of pay-per-click search engine optimization and online marketing management tools, announced today it has added DealTime to the rapidly growing list of pay-per-click and shopping engines GO TOAST supports. DealTime is a leading shopping search engine and premier consumer review and ratings platform.

GO TOAST has integrated DealTime’s robust shopping search engine with the comprehensive GO TOAST online campaign management toolset, enabling GO TOAST customers to rapidly deploy pay-for-performance marketing campaigns to tap the many high-quality leads DealTime delivers. Using GO TOAST’s comprehensive Web marketing management products and services, Web marketers can thoroughly index the entire content of their Web site and automatically relay that information to major search engines worldwide.

“Adding DealTime to the list of shopping engines we support provides a significant added benefit for our customers,” said Dave Carlson, CEO of GO TOAST. “Its merger with Epinions in March makes DealTime the fifth largest U.S. shopping site on the Web1.”

“We are very pleased to work with GO TOAST to ensure their customers can leverage our increased reach and present their products to the 1.5 million unique visitors we serve every day,” said Iggy Fanlo, chief revenue officer for DealTime. “The integration enables GO TOAST’s customers to easily launch, measure and optimize their customer acquisition campaigns on DealTime.”

GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across major domestic and international pay-per-click search engines and comparison-shopping sites such as Overture, Google AdWords, FindWhat and DealTime. It optimizes clients’ bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI, and increases Web site traffic. GO TOAST offers exclusive conversion tracking tools and Rules-Based Bidding, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management.

GO TOAST’s full suite of Web site management tools and services includes:

• BidManagerSM – Pay-per-click search engine management
• ProfitBuilderSM – Conversion tracking and Web analytics
• IntellidexSM – Intelligent site indexing for search and product feeds
• MasterListSM – Centralized search and product listing management
• AdNetworkSM – Online advertising network
• MarketMakerSM – Budget-driven campaign management

For more information about GO TOAST and its products and services, please visit www.gotoast.com or call Hal Anderson, Director of Business Development, at 303.721.2925 ext. 4047.

1 Nielsen NetRatings, May 2003

About GO TOAST

GO TOAST, LLC, is a leading global provider of pay-per-click search engine optimization and online marketing management tools. GO TOAST is a part of eonVentures, which incubates businesses for eonBusiness Corporation (www.eonBusiness.com). GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients` bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI, and increases Web site traffic. GO TOAST offers exclusive conversion tracking tools and patent-pending Rules-Based BiddingSM, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. GO TOAST affiliate eonMedia offers turnkey online marketing solutions including the company’s popular MarketMakerSM online campaign management service. For more information about GO TOAST, visit the company Web site at www.GoToast.com, or call 303.721.2925.

About DealTime

DealTime is the leading shopping search engine and premier consumer reviews and ratings platform. The company’s uniquely helpful shopping services, located at www.dealtime.com, www.epinions.com, www.shopping.com and www.dealtime.co.uk, enable more than 1.5 million unique daily visitors to compare products, prices and merchants while using Epinions` trusted consumer reviews and ratings to make smart buying decisions. It`s The Smart Way to Shop the Web™. The company is a premier provider of targeted direct marketing services, connecting merchants and manufacturers with pre-qualified buyers and partnering with search engines, portals and service providers to effectively monetize Internet traffic. DealTime Ltd. is privately-held and backed by key strategic and financial partners including August Capital, Bain Capital, Benchmark Capital, Bertelsmann, Goldman Sachs, Israel Seed Partners and others. DealTime, DealTime.com, Epinions, Epinions.com and the DealTime and Epinions logos are registered trademarks of DealTime Ltd. and its subsidiaries.

Contact:
GO TOAST
Cindy King, Corporate Relations
303-721-2925 x4048
cindy.king@gotoast.com