New Application for the MarketLive E-Commerce Application Lets U.S. Merchants Quickly Create a Cost-Effective Online Selling Presence in Canada
Petaluma, CA -- July 31, 2003 -- Multimedia Live (MML) (http://www.mmlive.com), the leading developer of e-commerce technology and services for Intelligent Selling(tm) on the Web, has announced the launch of its Borderfree(tm) Integration Module, an ancillary application that allows U.S.-based e-tailers to quickly and cost-effectively create a Canadian website and all related order processing and fulfillment systems. The Module is a bridge between an online merchant`s MarketLive(tm)-powered website and the suite of services and technology offered by Borderfree (http://www.borderfree.com). Borderfree provides all the logistical and technological infrastructure U.S. merchants need for seamless end-to-end transactions with Canadian customers, including currency conversion, duties and tax calculation, clearing customs, credit card confirmation, and shipping for delivery and returns.
Borderfree is a technology and services company based in Toronto, Ontario, Canada. Their technology and service offerings were developed specifically to eliminate the difficulties experienced by U.S. merchants in serving Canadian consumers. Through a strategic partnership with Canada Post, Borderfree has comprehensive access to Canada Post`s infrastructure and expertise in handling cross-border shipments and deliveries to consumers` doors. Canada Post (the Canadian Post Office) delivers an average of 37 million pieces of mail every day and is a leading source of information on the Canadian consumer market.
The Borderfree Integration Module takes the effort out of starting up a Canadian website, and productizing Borderfree with the MarketLive application cuts the cost. The module automatically modifies an e-tailer`s website for selling in Canada and converts all prices into Canadian currency, including all costs for customs, duties, taxes, exchange rate, and shipping. This creates a seamless shopping experience for Canadian consumers. There are no hidden costs, and no hassles in receiving their order. Estimated shipping times are stated up-front at the time the order is placed, helping set appropriate customer expectations.
The merchant`s website back-end receives and processes Canadian orders just as it would process orders from domestic customers. The Borderfree Integration Module generates all documentation for every step of the process, including packing slips, customs statements, and billing statements. The merchant ships its orders to a clearinghouse with a U.S. address, where Borderfree`s services take over, handling all customs documentation and payments. Borderfree passes shipments across the border to Canada Post for delivery to their final Canadian destination.
All this is accomplished without delaying orders. The Module`s data management capabilities were built specifically to handle Canadian-U.S. transactions, and all the connections are in place for on-time delivery of payments and documentation to the right institutions. The Integration Module also connects the website to Borderfree`s systems for handling credit card verification, fraud management, customer support, coupon management, merchandise returns, refunds, and many other vital functions.
Through its partnership with Borderfree, Canada Post offers U.S. merchants extensive marketing support services, including market research, direct mail programs, and email campaigns. This is in addition to Canada Post`s comprehensive delivery capabilities.
"The Canadian market represents a huge opportunity for U.S.-based e-tailers," said Ken Burke, President and CEO of Multimedia Live. "Before Borderfree, the logistics involved with setting up an international Web presence could be insurmountable for all but the largest businesses. Our Borderfree Integration Module overcomes these obstacles, rapidly opening our clients` sites for business in Canada. This means they can focus on developing sales in their new market rather than worrying about customs and shipping logistics. It`s a turn-key way for them to start selling in a fabulous international market."
About Multimedia Live:
Multimedia Live (http://www.mmlive.com), a pioneer of Intelligent Selling(tm) online, is a nationally recognized Web technology and design company serving the catalog, direct marketing, retail, and manufacturing industries. MarketLive(tm) is Multimedia Live`s enterprise-class, Java(tm)-based, rapid e-commerce application built from the ground up specifically to address the need for a powerful, effective online e-commerce merchandising engine. The company has over 110 employees working with clients as diverse as General Motors, Electronic Arts, Norm Thompson, and The Swiss Colony. It was founded in 1995 by entrepreneur Ken Burke and is located in Petaluma, California. Burke is the author of the recently-published book Intelligent Selling: The Art and Science of Selling Online.
Peter Loughlin | Marketing Communications Manager
625 Second St
Petaluma, CA 94952