July 30, 2003, 12:00 AM

Best Buy redesigns web site to mirror its Sunday newspaper ad supplement

The consumer electronics retailer wants its redesigned BestBuy.com to support a common customer shopping experience throughout its selling channels and marketing materials.

Best Buy Co. Inc. has relaunched BestBuy.com, redesigning the consumer electronics site to appear like its Sunday newspaper advertising supplement and support multi-channel retailing. "We wanted to create an online customer experience similar to the look and feel of our stores and ads to make sure they all work together," a spokesman tells InternetRetailer.com.

The site uses photo images and other graphics that mimic the weekly ad supplement and provide the same product offers. Traffic on the site has been strong since the redesign launched June 27, but Best Buy says it`s too soon to say if the traffic is related to the redesign or to seasonal activity.

The redesign also provides improved functionality between the site and back-end systems, supporting several new features for an improved shopping experience, the spokesman says. A new site search function, for example, provides a drop-down list showing the number of search results from each site section, and it lets shoppers sort the results by relevance or brand. New site navigation features include drop-down menus of products from a row of category links on the home page.

A new shopping cart suggests complementary products with direct links to their buy pages; it also provides links for adding a product to a wish-list, connecting to an online application for financing, and purchasing a product service plan.

New sections on the home page include a list of self-service links, such as for tracking orders and checking the availability of rebates; and a research center, including links titled "Which Intel Notebook is right for you?" and "Guide to Lynksys wireless networking." The questions pertain to items for sale in an adjacent section, and they periodically change to a new list of topics related to a new list of items for sale.

Other home page links take shoppers to the Reward Zone loyalty program and a section for purchasing gift cards.

 

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