Blair.com’s online sales grow 31% while overall sales are up 3%

Sales at Blair.com grew 31% in the first six months of this year vs. the first six months of last year, apparel retailer Blair Corp. reports, reaching $36 million from $27.4 million. Total sales at Blair grew 3% to $291.35 million.

Blair.com accounted for 12.4% of Blair’s sales in the first six months vs. 9.7% in last year’s first six months.

Net income for the first half reached $4.6 million vs. $7 million in the first half of 2002. The company attributed the reduction in second quarter net income primarily to an increase in cost of goods sold and advertising expenses.

Blair says e-commerce sales are attracting new customers.