July 16, 2003, 12:00 AM

Sports and fitness sites’ traffic jumps 33% in first six months

Traffic to sports and fitness retailing web sites has grown 33% since the start of the year, reports Hitwise. The share of Internet traffic visiting sports and fitness retailing sites grew from 0.115% in January to 0.16% in mid July, Hitwise says.

Traffic to sports and fitness retailing web sites has grown 33% since the start of the year, reports Internet traffic measurement company Hitwise. The share of Internet traffic visiting sports and fitness retailing sites grew from 0.115% in January to 0.16% in mid July, Hitwise reports.

The top 10 fitness and sports retailing sites last week and their share of fitness and sports traffic, according to Hitwise, were:
Eastbay.com, 7.06%
Nike, 4.34%
Cabela’s, 4.28%
REI, 3.12%
Foot Locker, 2.99%
The Sports Authority, 2.52%
Bass Pro Shops, 2.2%
MLB.com/Shop, 2.05%
Finish Line, 2.03%
The Sportsman’s Guide, 1.767%.

The average visit to a sports and fitness site lasted 7 minutes, 46 seconds. 55% of visitors were male and 36% had incomes over $75,000 and 24% had incomes of $50,000 to $75,000.

Growth in traffic to sports and fitness sites is not letting up, Hitwise reports. The category had the third largest week-to-week growth of any online retailing category last week, with traffic up 4.58% from the prior week, Hitwise says. Leading in week-to-week growth were apparel and accessories, up 7.93% and office suppliles, up 5.5%. Rounding out the top five after sports and fitness were home and garden, up 4.12%, health and beauty, up 3.45%.

Greatest declines were experienced by wholesale and relationship sales sites, down 10.45%, appliances and electronics, down 6.64%, videos and games, down 6.35%, flowers and gifts, down 4.72% and music, down 1.99%.

 

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