July 16, 2003, 12:00 AM

RitzCards.com marries the online and offline worlds of greeting cards

At the new RitzCards.com, shoppers upload digital photos, select a message, and receive a printed card within 48 hours. Or they can choose to have Ritz mail the cards to individual recipients. Offset press processing boosts photo reproduction quality.

 

Ritz Interactive has launched RitzCards.com, a new site that lets consumers create greeting cards online using their own digital photos. The site joins Ritz Interactive’s existing photo-focused e-commerce sites, including RitzCamera.com, WolfCamera.com and CameraWorld.com.

Consumers can upload their own digital photo to the site, incorporating it into a customized greeting card, announcement or invitation. Unlike other e-card sites, the cards are not delivered online via e-mail, but printed on a professional offset press on heavy, folded 4.25” by 5.5” card stock, then delivered to the shopper’s home or office for mailing within 48 hours. The resulting card “looks like a store-bought card,” according to the company, but features the consumer’s own design, message and selected digital image.

Card prices start at 75 cents each, excluding tax and shipping charges. The site also lets consumers store their uploaded digital images in a personal library on RitzCards.com, allowing for re-use in the creation of future greeting cards.

“We saw an opportunity in the greeting card business where we could print the card on heavy stock for quality similar to what you’d find at Hallmark, and also offer the convenience of delivering the printed card directly to the person it’s being sent to,” says Andre Brysha, vice president and chief marketing officer at Ritz Interactive. Brysha distinguishes the quality of the cards, produced with an offset printing process, from those at other card sites that offer finished cards based on a photo process and printed on photo paper. As an alternative to delivering the finished cards directly to the end recipient as designated in the consumer’s order, which brings the cost per card including handling and postage to about $2, RitzCards.com also will deliver cards to the consumer for mailing to end recipients.

 

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