Leading Retailer of Sports-related Apparel and Merchandise with 28 Offline Retail Locations Makes the Jump Online with Infopia`s Marketplace ManagerT Online Selling Solution
SALT LAKE CITY -June 24, 2003 - Infopia, Inc., a leading provider of comprehensive retail marketing services and solutions across multiple online channels, has announced a strategic partnership with Fanzz, a 28-store Western-states sports apparel and merchandise retailer based in Salt Lake City, Utah. Infopia and Fanzz will offer licensed sports apparel, merchandise and memorabilia on multiple online channels including an integrated Fanzz.com e-commerce site, eBay, Amazon, Yahoo!, Dealtime, Google Adwords, Overture and more.
After recognizing the increasing demand from customers for licensed sports merchandise, Fanzz started to look for an experienced partner in online retailing. Fanzz selected Infopia from an extensive list of potential ecommerce solution providers. The nature of the relationship more closely resembles a true partnership than a more traditional client and provider relationship.
Infopia and Fanzz will roll out a fully-functional integrated website solution that will be driven by Marketplace Manager technology which will incorporate inventory and order functions along with exposure and sophisticated tracking across Infopia`s comprehensive online marketing distribution network. This network consists of high-traffic shopping destinations such as online auctions, comparison shopping sites, paid search results and other various online shopping channels.
"Helping Fanzz execute an online commerce strategy from start to finish is one of the most exciting and rewarding experiences we have had as a company to date," said Bjorn Espenes, CEO of Infopia. "We know that out of this partnership will emerge a leading online retailing business to complement the growing offline success that Fanzz has already experienced."
"We are excited to work with Infopia, and feel that they have a solution which will help us quickly become a premier provider of licensed sports merchandise to customers on a national and even international level," said Michael Batt, Project Manager at Fanzz. "Fanzz is committed to making this ecommerce solution a success, and we were very careful in selecting a partner to begin this venture with us. We finally chose Infopia because of their unique approach to ecommerce, which we feel is on the cutting edge of using information to better serve the customer and deliver the products that are in the greatest demand."
About Infopia, Inc.
Infopia, Inc. is a privately held, high-growth technology company and provider of marketing services and solutions across multiple online marketing channels for consumer-goods retailers and manufacturers. Infopia`s offerings are based on Marketplace ManagerT, an intelligent product exposure, customer acquisition and online marketing automation engine. Marketplace Manager uses patent-pending technology to help clients automate and maximize the exposure of their products on existing online auctions, marketplaces, comparison-shopping sites and search engines resulting in more efficient acquisition of new and repeat customers. The technology, combined with the expertise of skilled account analysts, also assists with the continued management and optimization of the processes involved with selling online in these channels. For more information call (801) 990-4700 or visit http://www.infopia.com.
About Fanzz
Fanzz began operations in 1985 as the retail division of the Utah Jazz. Fanzz is now one of the largest sports apparel and merchandise providers in the Western United States. With 28 locations in Utah, California, Colorado, New Mexico and Idaho, Fanzz is focused on providing excellent customer service and delivering high quality products to sport`s fans everywhere. Fanzz has excellent vendor relationships with companies like Reebok, Nike and Spalding, which enable them to get the best products to their customers as soon as they are available. For additional information about store locations and product offerings visit our website at http://www.fanzz.com of call 801-325-2788.
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