Three site-search technology developers announced customer wins this week, underscoring the competitive nature of the battle for market share. More than 100 vendors are vying for their piece of the market, according to Forrester Research Inc.
Trumpeting customer adoptions this week are Netrics Inc., which reported that Prints.com Inc. and ShopLifestyle.com will use Netrics search technology at their sites; EasyAsk Inc., which announced that Lillian Vernon Corp. has adopted EasyAsk’s Search and Navigation product at LillianVernon.com; and Endeca Technologies Inc., which announced that eBags Inc. will install Endeca’s InFront with Guided Navigation product at eBags.com.
Netrics president Stefanos Damianakis says Prints.com and ShopLifetyle.com chose Netrics because of the technology’s ability to accommodate spelling errors. “Artists’ names are tricky and the names of artworks can be confusing because shoppers can’t always remember the word order of a title,” he says.
Lillian Vernon will implement EasyAsk’s technology into its IBM WebSphere Commerce system. IBM says EasyAsk is one of the first search and navigation providers to work with IBM WebSphere Commerce. “The web has become the fastest growing channel of our multi-channel business. Search and navigation are extremely important to us, and EasyAsk will play a key role in helping us meet our goal of providing superior customer service,” said Lillian Vernon, CEO.
In the first phase of implementation, which covers 60% of products so far, eBags experienced an increase of 7.5% in its conversion rates using Endeca’s Guided Navigation product, the company reports.
Both EasyAsk and Endeca provide search results that allow merchants to display results based on merchandising goals. They also present results organized in categories so that if search doesn’t return what a customer is seeking, she can look through categories for what she wants, narrowing down her options as she proceeds. Netrics says it also has a search and navigation product available but is waiting for customer demand before rolling it out.