Celebros integrates Qwiser(tm) Salesperson in 5 days and immediately increases leading online jeweler`s conversion rates and sales
New York, NY, June 18 - Celebros Ltd., developers of sales-riveted search and retrieval solutions for online stores, announced today that Ice.com, the Web`s leading online jeweler has recently integrated their Qwiser(tm) Salesperson end-to-end search solution.
The Qwiser(tm) Salesperson approach to online sales mimics that of a live salesperson and takes advantage of every contact with the shopper to make a sale. When shoppers submit clear queries the item they want is immediately displayed to them. But, as in face-to-face interaction, sometimes shoppers` needs are not clear and then, Qwiser(tm) Salesperson initiates an interactive and dynamic dialog that is quick and concise and yet tailored to each shopper`s query. And, as in a bricks and mortar store, the shoppers` responses help Salesperson lead them directly to the precise product they want. When the store does not carry the item the shopper wants, Salesperson offers similar, related products.
In describing their reasons for choosing search newcomer Celebros, Shmuel Gniwisch, CEO of Ice.com, one of the most well-known and highly-trafficked online stores, said, "We evaluated the leading search solutions and none of them could match what Celebros had to offer. Just one week after integration, it was already clear that there was a sharp rise in sales. Qwiser(tm) has the ability to put a salesperson in front of every shopper, it`s a remarkable tool."
Assaf Roth, Celebros CEO said, "We are very pleased that Ice.com selected our Qwiser(tm) solution. To me, this says that Ice management understands the crucial connection between an excellent search tool and high conversion rates, high average order sizes and higher revenues. And certainly we`re excited to see Ice.com benefit from the three years of R&D; we put into our search and retrieval technology."
In addition to Qwiser(tm) Salesperson, which provides Ice.com with on-site search that delivers accurate results to every shopper every time, Ice.com has deployed two more modules: Salesperson Analytics, which employs Qwiser`s(tm) strong concept extraction capabilities to gain insight into site visitors` shopping and purchasing patterns and preferences, and Salesperson Desktop which enables non-technical marketing staff to manage the day-to-day site activities and easily establish criteria for upsell and cross-sell efforts.
About Celebros
Celebros Ltd. (www.celebros.com) is the developer of the Qwiser(tm) Salesperson search solution designed specifically to meet the needs of online retailers. Qwiser`s(tm) feature laden solution uses proprietary algorithms and specially created knowledge bases. The end-to-end solution is based on a new approach to search that places the online shopper at the center, with the knowledge that when shoppers easily find what they want, they buy.
Celebros Ltd. is a privately-held technology company with offices in New York and Herzliya, Israel. Celebros` product development is led by internationally recognized professors of computer science and its boards of directors and advisors include key executives at Yahoo!, Lehman Brothers, and Booz Allen Hamilton.
About Ice.com
Founded in 1999, Ice.com (www.ice.com) is the leading online jewelry store selling a variety of gold, platinum and silver jewelry with precious and semi-precious stones. At Ice.com, a Personal Expert Jewelry Advisor is available to help shoppers select the most appropriate jewelry.
Ice.com is the recipient of several awards for excellence including Internet Retailer`s top 50 Web sites in 2003; Forbes` Best of the Web list in 2001; InStyle Magazine`s Best Cybershops in 2001.
In addition to having the widest selection of jewelry on the web at the best prices and payment terms, Ice.com is also known for its philanthropic activities on behalf of children and a variety of health-related causes.
For more information:
Tal Rubenczyk
VP Marketing
Celebros Ltd.
tal@celebros.com
T: (212) 687-0877
F: (212) 687-0455
Shmuel Gniwisch
CEO
Ice.com
shmuel@ice.com
T: (514) 393-9788 ext. 111
F: (514) 393-1295
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