Discount Travel Site Selects Coremetrics Marketforce for Travel to Increase Conversion Ratios & Improve Online Merchandising
Burlingame, CA -- June 17, 2003 -- Coremetrics (www.coremetrics.com), the leading provider of online marketing analytics solutions, today announced that discount travel site Hotwire.com has selected Coremetrics to provide intelligent analysis of online customer and visitor behavior for the Hotwire Web site. Hotwire is a leading discount travel Web site with consistently lower prices on airfare, hotel rooms, car rentals, vacation packages and cruises, and will leverage detailed behavioral analysis from Coremetrics Marketforce for Travel to determine the most effective means of displaying travel deals to customers, as well as identify and eliminate conversion bottlenecks.
“In 2001, $27 billion of travel was purchased online in the United States alone and by the end of 2003, it is projected that over 70 billion US dollars will be spent online for travel worldwide,” said Scott Kauffman, chairman of Coremetrics. “Today’s highly competitive environment demands that travel service providers understand how to identify and improve the value of existing customers. Coremetrics Marketforce for Travel provides Web site analysis designed specifically for the travel vertical, and Hotwire is a prime example of the type of high volume, rapidly growing Web site that can benefit greatly from advanced analysis of online channel interactions.”
Specifically created to serve the needs of online travel service providers, Coremetrics Marketforce for Travel provides detailed information about the activity of visitors and customers on Hotwire.com in the form of LIVE (Lifetime Individual Visitor Experience) Profiles useful for increasing marketing effectiveness, improving site design, and optimizing travel package promotions. The foundation of Marketforce for Travel is the Core Data Platform, a hosted dynamic data warehouse containing the most complete and accurate online customer and visitor information available in the market. Through a patent-pending browser-based data collection technology, the Core Data Platform anonymously gathers and stores behavioral information directly from the visitor’s browser and records interactions in real-time to build LIVE Profiles that are the source of all Coremetrics reporting and analysis. Coremetrics Marketforce for Travel is a managed solution that requires no new hardware or software and is deployed within days.
“We had two key objectives in implementing Coremetrics Marketforce,” said Alisa Weiner, vice president of consumer experience at Hotwire. “First, we wanted to identify precisely where customers were departing from our site, and eliminate the drop-off points in order to improve overall conversion ratios. Secondly, we plan to leverage analysis from Coremetrics to help us merchandise more effectively. We want to ensure that our travel deals are displayed in an optimal manner for our customers, as well as identify which deals are the most popular and which travel services should be bundled and sold together.”
Hotwire.com is a leading discount travel site with consistently lower prices on airline tickets, hotel rooms, rental cars, cruises and vacation packages. Launched in 2000, Hotwire negotiates deep discounts from its travel suppliers to help sell their excess inventory. Hotwire is a private corporation based in San Francisco, California. For more information, visit www.hotwire.com.
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. The company services over 130 unique brands online and was recently named the sole market leader in an industry report on Web analytics conducted by Forrester Research. Coremetrics Marketforce is the industry?s only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. The company’s clients include Ann Taylor, Bank of America, The Columbia House Company, CompUSA, Eddie Bauer, Motorola, Nortel Networks, Victoria’s Secret, Williams-Sonoma, Inc. and Wal-Mart. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company`s Web site at http://www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.