Company Signed Seven Customer Deals and One Channel Partnership in First Six Months Competing in Sector
New York, NY, June 16, 2003 --- DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced that it signed seven marketing automation customers and a strategic partnership during the first six months since its acquisition of Protagona in November 2002. The seven Ensemble customers include a mix of traditional offline businesses as well as Internet businesses, many of which are existing customers of other DoubleClick marketing technology products.
DoubleClick Ensemble is a leading marketing automation software suite that empowers marketers to rapidly design and execute more effective campaigns with enhanced customer intelligence, multi-channel integration and consistent customer communication across the marketing lifecycle.
Working with Fiserv CCS, the leading provider of information and relationship management services for the financial industry, DoubleClick signed a national, independent financial services institution, which does business with approximately 1.1 million consumers and 90,000 businesses nationwide. This institution will use Ensemble to manage its customer acquisition programs across multiple channels.
"Integrating Ensemble capabilities with our InformEnt product enables us to provide a high impact marketing solution to our clients that provides enhanced marketing automation capabilities," said Regis Rapp, Senior Vice President and COO, Fiserv CCS. "DoubleClick has brought new energy and strategic focus to the marketing automation sector which translates into an immediate benefit for our clients. We look forward to seeing this partnership continue to grow."
DoubleClick also signed two deals with Acxiom Corporation, the premier provider of customer and information management solutions. These deals include a leading provider of consumer loans, credit cards, auto financing and credit insurance, and one of the nation`s largest issuers of private label and general-purpose credit cards, which will use Ensemble to manage its customer communication and it credit card acquisition direct mail and telemarketing activity. In addition, OnStar, a wholly owned subsidiary of General Motors Corp., and the nation`s leading provider of in-vehicle safety, security and information services, will use Ensemble to manage its customer retention and upsell programs.
In addition, DoubleClick signed deals with two existing customers of other DoubleClick marketing technology products including Lycos, which also uses DoubleClick`s DART for Publishers and DARTmail tools. Lycos will use DoubleClick Ensemble business analysis and data discovery tools to more efficiently market its products to users and to encourage the migration from free to paid content and services. The new marketing automation platform will enable Lycos to effectively tie together online and offline marketing efforts in real time and to test entire pages of Web content with prospective users and evaluate their customer impact.
"In less than six months, we have signed almost double the number of deals that Protagona signed in all of 2002," said Court Cunningham, Senior Vice President of Marketing Automation at DoubleClick. "Clearly customers and prospects recognize the value that DoubleClick brings in providing customer intelligence and multi-channel marketing solutions and we are seeing the sales momentum continue to build."
During the first Quarter of 2003, DoubleClick also signed a partnership deal with BeNOW, a CRM technology and strategy services company which implements and hosts marketing database solutions on behalf mid-market companies. BeNOW is offering DoubleClick`s Ensemble campaign management software as the featured and pre-integrated end user access tool for its industry focused solutions.
DoubleClick Ensemble is used by companies such as Sprint, Royal Caribbean, Elder Beerman and Lending Tree/USA Interactive, to rapidly design and execute more effective marketing campaigns.
About DoubleClick Inc.
DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick`s online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company`s marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 21 offices around the world. ####
Dave Frankland
DoubleClick [Nasdaq: DCLK]
450 West 33rd Street
New York, NY 10001
Ph: 212.655.7692
Comments
Sign In to Make a Comment
Comments are moderated by Internet Retailer and can be removed.