Solution to Deliver Improved ROI by Reducing Store Expenses and Increasing Loyalty and Revenues
RETAIL SYSTEMS, CHICAGO - June 10, 2003 -- Blue Martini Software, Inc. (NASDAQ: BLUE) and Retek Inc. (NASDAQ: RETK) today announced an alliance to deliver a complete in-store operations solution to help retailers design and deliver optimal customer experiences. The alliance integrates Blue Martini Clienteling and Blue Martini Messages@POS applications with the Retek® Integrated Store OperationsTM applications and store framework. With the integrated solution, retailers can provide sales associates with information and offers that increase store revenue and drive customer loyalty.
According to Kate Delhagen of Forrester Research, retailers armed with better customer data, and the devices to act on that data, can optimize marketing and merchandising to key segments. The next step, according to Delhagen, is extending this segmented marketing to POS systems that offer personalized offers and cross-selling opportunities.
“This integrated solution is the first step in a new world of interoperability between common J2EE architectures,” says Peter Baskin, Retek Vice President of Store Strategy. “This wasn’t practical to consider even two years ago. This level of marketing to customers in the store is an incredible breakthrough in the ability to serve customers. The time a customer spends at the POS or interacting with an employee on the sales floor is an untapped opportunity to present personalized offers and information that will bring that customer back into the store.”
The Retek Integrated Store Operations (ISO) solution comprises a common, 100 percent Java architected business logic framework for the store that drives three core store operations applications: Retek® Point-of-SaleTM (POS), Retek® Store Labor ManagementTM and Retek® Store Inventory ManagementTM. Leveraging this common store framework and integration with Retek POS, Blue Martini Messages@POS extends the capabilities of Retek ISO applications by delivering relevant messages and offers to customers at the POS. Blue Martini Clienteling builds on this by giving sales associates quick access to customers’ profiles and suggested offers. Both Blue Martini applications are powered by Blue Martini Relationship Marketing – an intelligent engine that enables marketers to establish event-driven customer dialogs and link a customer’s in-store experience to any touchpoint.
“Blue Martini and Retek share a vision to deliver cost-effective customer-centric retailing,” says Catharine Harding, Vice President Retail for Blue Martini Software. “Our combined solution puts the customer experience at the center of a retailer’s business, ensures that every customer interaction with the retailer is meaningful and gives retailers a substantial competitive edge. Retek lowers the total cost of technology ownership for store operations systems. Blue Martini improves the customer experience-leading to improved loyalty and revenue.”
The solution will be demonstrated at the Blue Martini booth #415 and Retek booth #1502 at the Retail Systems 2003 tradeshow at McCormick Place, Lakeside Center, Chicago, IL on June 10-12, 2003.
Retek Inc. (Nasdaq:RETK) is the leading provider of mission-critical software and services to the retail industry. Retek solutions integrate collaborative software with patented predictive technologies, consulting services, and the best practices of customers and partners to help retailers create, manage and fulfill consumer demand. Leading global retailers including Tesco, Best Buy, Gap Inc., Sainsbury`s, Eckerd Corp. and Selfridges use Retek solutions. Visit Retek on the web at Retek at www.retek.com.
About Blue Martini
Blue Martini Software is the leading provider of intelligent selling systems. Innovative companies use our software to slash sales costs and improve customer and channel loyalty. Blue Martini intelligent selling systems deliver the expertise of a company`s best sales and marketing people through advisory applications for customers, sales people and partners. Our software uses unique "decide and act" capabilities to monitor key customer events and transitions, suggest optimal multi-channel responses, guide transactions, and measure the effectiveness of each action. Business-to-business, retail and consumer companies including Carrefour, DuPont, Hewlett-Packard, Kohl`s, Panasonic and Saks Fifth Avenue deploy our intelligent selling systems.
Retek Media Relations Contact:
Retek Investor Relations Contact:
Vice President, Investor Relations