June 11, 2003, 12:00 AM

Yahoo Shopping leads shopping/rewards sites, Hitwise reports

Yahoo Shopping drew 14.73% of all visitors to shopping directories/rewards sites for the week ending June 7, Hitwise reports. Grocery/beverage sites grew the fastest for the week vs. the prior week.

 

Yahoo Shopping is by far the biggest shopping directory site on the Internet, reports Hitwise, an Internet traffic analysis company. Yahoo Shopping drew 14.73% of all visitors to shopping directories/rewards sites for the week ending June 7, Hitwise reports.

The Top 10 shopping directories/rewards sites and their market share according to Hitwise are (Hitwise does not include AOL channels in its tracking):
Yahoo Shopping, 14.73%
Dealtime, 6.13%
Epinions, 4.61%
BizRate, 3.95%
CoolSavings, 3.53%
NexTag, 2.9%
LowerMyBills, 2.77%
MSN Shopping, 2.67%
PriceGrabber, 1.95%
MSN eShop, 1.94%

Other such sites which are lesser known, however, are experiencing strong growth, Hitwise reports. Shopping directories/rewards sites which have seen the largest increase in share of U.S. visits in the last week (May 31st to June 7th) were Number1Search.com, which was up 223% vs. the prior week, RewardCenter.com, up 108%; Searching-4U.com, up 72%; Freeburst.com, up 39%; and RewardTV.com, up 33%.

Customers most frequently came to shopping directories/rewards sites from search engines and directories, which supplied 41.6% of shoppers, Hitwise reports. E-mail service sites provided 8.4% of shoppers; entertainment sites, 6.4%; other shopping directories/rewards sites, 5%; news and media sites, 4.8%.

From shopping directories/rewards sites, consumers most frequently went to business and finance sites, 10.6%; search engines and directories, 9.5%; other shopping directories/rewards sites, 7.1%; entertainment, 6.4%; and department stores, 6%.

For the week ending June 7, grocery and beverage sites experienced the biggest growth in traffic from the prior week, Hitwise says, growing 15.2% from the week before. Books were second, with 6.5% growth in traffic from the prior week. The biggest decline was in appliances/electronics, down 8%.

 

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