June 10, 2003, 12:00 AM

The Endless Aisle stretches to five more supermarket chains

In just the past month, five major supermarket chains have added the Endless Aisle service of hard-to-find, non-perishable food items to their web sites. The latest: the East Coast’s Giant Food.

Kurt Peters

Executive Editor

NeXpansion is finding its Endless Aisle service attractive to supermarket operators. In just the past month, five major supermarket chains have added the service to their web sites. The latest: Giant Food LLC, operator of 192 supermarkets in Maryland, Virginia, Delaware, New Jersey, and the District of Columbia. It is adding the Endless Aisle to its web site GiantFood.com under the brand Giant Special Deliveries.

The Giant agreement follows agreements with Food Lion in early May, Hannaford Brothers and Shaw’s later in the month and Winn-Dixie last week. The five chains represent 2,753 stores.

The Endless Aisle service offers 30,000 non-perishable specialty food and general merchandise items not available in the chains’ stores. Food Lion and Hannaford Brothers are part of the Belgium-based Delhaise Group. Shaw’s is owned by the British J. Sainsbury and Giant is part of Royal Ahold. Winn-Dixie is independent.

Winn-Dixie will brand the service Express Special Purchase. Giant will brand it Giant Special Deliveries. The service also allows customers to place special orders for other merchandise, with a response as to availability within 10 business days. Customers can also place orders by phone.

Founded in 1996 as Netgrocer.com, neXpansion provides customized e-commerce, fulfillment and hard-to-find merchandising expertise for manufacturers and retailers. neXpansion`s Netgrocer.com continues to offer consumers non-perishable grocery, health and beauty and general merchandise products. neXpansion`s largest shareholders include Parmalat SpA, a $6 billion multinational dairy and food company, and Cendant Corp., a $6 billion global provider of business and consumer services.



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