Santa Ana, California, May 27, 2003 – A much improved electronic commerce website, www.activemailorder.com, was launched by THEPAGE.com today for Active Mailorder, a major skateboard retailer. This new website is powered by THEPAGE E-Commerce™ software solution that is built entirely in Microsoft’s latest .NET technology and is tailored to meet Active Mailorder’s unique business requirements. THEPAGE’s development team also integrated the website with Active’s Mail Order Manager (M.O.M.) back-office fulfillment system, which eliminates manual re-entry of website transactions and provides accurate product availability information for Active’s shoppers.
The website’s new design captures the brand image and excitement of Active Mailorder and contains several advanced features designed to make shopping on the website easy, intuitive, and fun. One example is its ‘smart shopping cart’, which presents all the transaction information... sales tax, discounts, shipping charges, coupons, etc…to the shopper and dynamically reflects all changes made to the items contained in the shopping cart. This information -- the real total -- is available to the shopper before checkout and greatly reduces the cart abandonment rate.
Active’s new website is designed with the skateboard shopper in mind. Shopping can be done by Category, Brand, Pro, and Specials. It even offers the shoppers an opportunity to build their own “Custom Complete” skateboard. Among the other advanced features, the shopper has the capability to conduct simple searches as well as advanced searches that are tailored to the individual category of products. A quick shop function is also provided for those shoppers that already know the item number of the product they want.
“We have enjoyed our experience working with THEPAGE team and are very excited about our new website. It’s the best skateboarding e-commerce website in the industry and is a fine complement to our print catalog”, said Todd Melinn, Active’s Chief Operations Officer. “The new website design really conveys the Active Mailorder image to our customers and the administrative tools are a key asset to us in keeping the website fresh and appealing. We are looking forward to improving our customers’ shopping experience and increasing our sales with this new website.”
About Active Mailorder:
Active Mailorder, established in 1989, is one of the largest skateboard mail order companies in the U.S. It offers thousands of top rate skate products and backs all purchases with a 30 day satisfaction guaranteed policy. Active’s participation in the skateboarding community is well recognized and is a key ingredient to its success and growing popularity among skateboard enthusiasts. Active Mailorder is located in Ontario, California.
THEPAGE.com is a leading custom e-commerce website design and technology company. It’s software platform, THEPAGE E-Commerce™ is designed to provide custom e-business solutions to retail and catalog companies at very affordable prices. It was founded by Mike Wachner in January 2002 and is located in Santa Ana, California.
Vice President, Sales