Hannaford Bros. Co. Expands Product Selection with Addition of New On-Line Service
NORTH BRUNSWICK, NJ, May 19, 2003 --neXpansion announced today that Hannaford Bros. Co., an operator of 119 stores in Maine, New Hampshire, New York, Vermont, and Massachusetts, will leverage the company`s Endless Aisle technology to expand its product assortment via the web. The service will be custom branded under the name "At Your Request."
Customers shopping the At Your Request service will have easy online access to more than 30,000 items not carried in Hannaford`s retail stores. The broad assortment available to shoppers will include a wide selection of ethnic and specialty foods, baby care and beauty products, special dietary needs, natural and organic items, pet supplies, housewares, and gifts. If customers are seeking a product that they can`t find in their local Hannaford store, they can look to the online At Your Request service to provide it.
Hannaford customers will find a link to At Your Request at www.hannaford.com. Simple on-screen instructions will enable shoppers to either search for a specific item or browse the wide selection of non-perishable food items and general merchandise products. For added convenience, the At Your Request service delivers purchases straight to the customer`s home. And, if a customer is unable to locate a specific product through the At Your Request service, they can fill out an on-line request form, and neXpansion will work to find the item and provide a response within 10 business days.
"We are always exploring ways to better satisfy our customers. The At Your Request service is an easy and convenient way for our shoppers to find unique and specialty products. It`s a terrific complement to our in-store offerings," said Mark Doiron, Vice President, Non-Perishable Merchandising for Hannaford.
"We are pleased to provide Hannaford Bros. Co. and its customers with all of the wonderful advantages of our Endless Aisle technology," said Lisa Kent, president and CEO of neXpansion. "At Your Request not only offers customers a significantly expanded selection of products, it provides Hannaford with a cost-effective solution so that it will never have to turn away a loyal customer`s request."
At Your Request is expected to launch on www.hannaford.com in June 2003 and will be available to Hannaford customers nationwide.
About neXpansion
Founded in 1996 as Netgrocer.com, neXpansion (http://www.nexpansion.com) is a private company that provides customized e-commerce, fulfillment and "hard-to-find" merchandising expertise for manufacturers and retailers. neXpansion`s online store, Netgrocer.com, continues to offer consumers non-perishable grocery, health and beauty, and general merchandise products nationwide. neXpansion`s largest shareholders include Parmalat SpA, a $6 billion multinational dairy and food company, and Cendant Corporation, a $6 billion global provider of business and consumer services.
About Hannaford
Hannaford Bros. Co., based in Scarborough, Maine, operates 119 supermarkets and food and drug combination stores in Maine, New Hampshire, Vermont, New York and Massachusetts. These include stores under both the Shop`n Save and Hannaford names. Hannaford employs more than 23,000 associates. The company is a wholly owned subsidiary of Delhaize America, Inc. which in turn is owned by Delhaize Group of Brussels, Belgium. Additional information about the company can be found at its web site www.hannaford.com.
Contact:
Susan Boyle
The MWW Group for neXpansion
201-507-9500
sboyle@mww.com
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