May 8, 2003, 12:00 AM

Sharper Image’s quarterly online sales grow 42%

Internet sales at Sharper Image Corp. grew 42% in the quarter that ended April 30 to $16.9 million from $11.9 million in the comparable quarter last year, the company reported today. Companywide sales were up 28%.

Internet sales at Sharper Image Corp. grew 42% in the quarter that ended April 30 to $16.9 million from $11.9 million in the comparable quarter last year, the company reported today. Companywide sales were up 28% to $117 million from $91.6 million. Total store sales increased 32% to $65.8 million while comparable store sales were up 19%. Catalog sales increased 16% to $34.3 million. The company reported that catalog sales, excluding television infomercial sales, increased 35%. Infomercial sales were affected by TV’s coverage of the Iraq war, the company said.

In the quarter, Sharper Image`s web sales accounted for 14.4% of all sales vs. 13% a year ago.

Internet sales grew 50% in April from April last year, reaching $6.2 million from $4.2 million. Companywide sales increased 17% to $39.8 million from April of last year. Total store sales were up 23% to $22 million while comparable store sales were up 11%. Catalog sales were down 4% to $11.6 million.

"During April, the infomercial component of our catalog sales was unfavorably affected by television coverage of the Iraq war,” said Richard Thalheimer, founder, chairman and CEO. “This preempted our infomercial time slots while viewership on other non-news stations was down because of the public`s focus on the war. As war coverage has decreased, we are seeing the availability of television media gradually returning to previous levels.”

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