Consumers are more likely to respond and interact with brands’ posts and ads on Friday than any other day of the week, according to ...
Penney’s April web sales rise 25%; Bluefly’s sales, 16%
Penney’s web sales were up 25% in April and for the quarter while total sales fell 3% in the quarter. Bluefly’s sales reached $2.6 million in the month.
April net sales at fashion retailer Bluefly Inc.’s Bluefly.com rose 16% in April, to more than $2.6 million from about $2.3 million a year ago, the company said today. New York-based Bluefly, one of the few remaining pure-play online retailers, specializes in selling designer brands at discount prices. Its April performance follows a first quarter during which its sales rose 8% to $8.25 million from $7.64 million a year earlier.
J. C. Penney Co. Inc.’s web-based sales rose by more than 25% for April and the quarter that ended April 26, the company reports, although it does not break out dollar sales for the channel. Total sales in the quarter were down 3% to $7.5 billion from $7.7 billion. Comparable department store sales for the quarter were down 4.9%.Total company revenue in April was down 3.3% to $2.38 billion from $2.46 billion. Comparable department store sales were down 6.9% in April.
In the quarter, sales at the company’s Eckerd’s drugstores were up 1.3% with comparable store sales down 1.1%. In April, drugstore sales were up 2.4% with comparable drugstore sales up 0.4%.