May 7, 2003, 12:00 AM

Sportsman`s Warehouse Grows With Tomax

Kurt Peters

Senior Executive Editor

Large Format Sporting Goods Stores to Run on Retail.net Software

SALT LAKE CITY, May 6 -- Tomax Corporation announced today that Sportsman`s Warehouse, an outdoor equipment retailer currently operating in seven Western states, will implement Tomax Retail.net Customer Management and Transaction Management applications to run their point of sale, back office and corporate retail functions.

Sportsman`s Warehouse stores average nearly 60,000 square feet with an extensive selection of outdoor gear, including hunting, fishing, camping, optics, clothing and footwear merchandise. The company has experienced triple digit growth in the past five years. "As we expand we need a partner that can offer fast and reliable performance with extreme scalability. That`s Tomax," remarked Chris Utgaard, Director of Operations for Sportsman`s Warehouse.

"Sportsman`s Warehouse manage huge stores, tremendous volumes, and are leaders in their segment. We are proud to be their partner," says Eric Olafson, CEO for Tomax. "Retail.net will provide the centrally hosted applications needed to support enterprise retail operations management, aggressive new store growth and innovative marketing and promotions campaigns."

About Tomax

Tomax Corporation is a leading provider of web-based solutions for retail operations and multichannel management. The Tomax Retail.net(R) solution enables retailers to create a retail-in-realtime(TM) infrastructure across the enterprise, supporting associates in stores and customers at the point of sale, kiosk, and online. Four primary components are available: Customer Management, Transaction Management, Portal/Workflow and Workforce Management. Retail.net components can be hosted by Tomax or the retailer and can be rapidly deployed and modified to support comprehensive requirements. Over 100 branded retail chains, in a variety of retail markets, representing thousands of stores, rely on Tomax solutions, including Safeway, Kroger, Winn-Dixie, Franklin Covey, Ultimate Electronics, TJ Maxx/Marshalls, WH Smith, and 24 Hour Fitness.

Forward Looking Statements

This release may contain forward-looking statements based on our current expectations, estimates and projections about our industry, management`s beliefs, and certain assumptions made by us. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," "may," "will" and variations of these words or similar expressions are intended to identify forward-looking statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

The ability of Sportsman`s Warehouse to fully and successfully deploy the Retail.net solution and the retail-in-realtime approach is uncertain and dependent on various factors outside of the control of Tomax, including, but not limited to the size and sophistication of the retailer`s operations, technical personnel, and specific implementation environment. We undertake no obligation to revise or update publicly any forward-looking statements for any reason.

Copyright (C) 2003 Tomax Corporation. Tomax, Retail.net and retail-in- realtime are either registered trademarks or trademarks of Tomax Corporation in the United States and/or other countries. Oracle is a registered trademark of Oracle Corporation. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.

Contact:
Ravi Bagal
Tomax Corporation
+1-801-415-6428
rbagal@tomax.com

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