Keynote Announces Retail Industry’s First Web Transaction Index

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• accessing the home page
• searching for a product
• viewing the product
• adding the product to a shopping cart
• proceeding to check-out
• logging in to an account for purchase

Keynote’s transaction methodology provides the most accurate view of end user experience by taking its measurements using the market leading browser coupled with the most comprehensive geographically distributed infrastructure of measurement computers and backbone representation.

Performance data of the sites measured by The Keynote Consumer E-Commerce Transaction Index is taken using Keynote’s Transaction Perspective® service from US10 agents. Each transaction is measured hourly. The index data is available in the customer’s MyKeynote interface and can be used as a comparison in the daily performance report provided to subscribers of Keynote’s Web site monitoring and measuring services.

Availability and Pricing

The Keynote Consumer E-Commerce Transaction Index is available immediately and is priced at $3,495.00 per month.

Background

The new transaction indices tap into Keynote’s long history and experience developing Internet performance benchmarking indices. Keynote launched the world’s first Web performance indices that assess page download performance (as opposed to transaction performance). Known as The Keynote Business 40 Internet Performance Index (measurements over T1 and T3 connections) and The Keynote Consumer 40 Internet Performance Index (measurements over dial-up and broadband connections), Keynote also launched the world’s first transaction performance index, The Keynote Broker Transaction Index, and the world’s first streaming media benchmark. All today are considered the ‘gold standard’ for Web performance benchmarking.

Now customers can use Keynote’s growing line of industry-specific Web transaction indices to assess Web transaction performance against internal benchmarks and against competitors. Customers can then leverage Keynote’s additional monitoring, performance management, load, content and user experience testing services to improve the overall performance of their e-business applications and infrastructure.

To build and maintain its growing line of Web performance indices, Keynote uses its unparalleled global infrastructure of over 1,500 strategically and statistically located measurement, testing and diagnostic computers representing Internet performance from 50 metropolitan areas worldwide.

About Keynote

Keynote Systems (Nasdaq: KEYN), The Internet Performance Authority®, is the global leader in Internet performance management and testing services that improve the quality of e-business. Keynote’s services enable corporate enterprises to benchmark, diagnose, test and manage their e-business systems both inside and outside the firewall. Approximately 2,300 corporate IT departments and 16,000 individual subscribers rely on the company`s easy-to-use and cost-effective services to optimize revenues and reduce downtime costs without requiring additional complex and costly software implementations.

Keynote Systems, Inc. was founded in 1995 and is headquartered in San Mateo, California. The company can be reached at www.keynote.com or by phone in the U.S. at 650-403-2400.

© 2003 Keynote Systems, Inc. Keynote, The Internet Performance Authority and Perspective are registered trademarks. Other trademarks are the property of their respective owners.

Contact:
Della Lowe
Keynote Systems
(650) 403-3233
dlowe@keynote.com