April 30, 2003, 12:00 AM

The web extends a retailer’s reach—but not without a lot of preparation

(Page 3 of 3)

Even Omaha Steaks, which doesn’t advertise to overseas markets, is strong in markets that have high visitation rates to the U.S. “We ship quite a bit to Japan,” the spokeswoman says. She adds that Omaha often hosts visitors from Japan at its Omaha, Neb., headquarters.

For all its effort in global sales, which account for 15-20% of sales, Barewalls figures it’s well worth the trouble. “It gives us another demographic, without taking away from our efforts to sell in the U.S.,” Lieberman says.

paul@verticalwebmedia.com

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