April 23, 2003, 12:00 AM

Home Depot launches web-based merchandising optimization

The Home Depot Inc. is implementing a suite of web-based merchandise-planning tools that will centralize merchandising at headquarters and help analyze and plan product assortments throughout more than 1,500 stores.

The Home Depot Inc. is implementing a suite of web-based merchandise-planning tools that will help analyze and plan product assortments throughout more than 1,500 stores. "We are creating a whole new capability for our company to scientifically plan product assortments to best meet the needs of our customers," says Jerry Edwards, executive vice president, merchandising. "This is a very important step for our merchants."

The Marketmax Inc. merchandise-planning software suite will leverage current and historical product sales data from a new data warehouse Home Depot has implemented to help plan and forecast merchandise assortments. The effort is part of Home Depot’s plan to centralize merchandising decisions and to determine which core products should be in all stores while maintaining assortments known to sell well in individual stores.

The system provides merchandise managers with browser-based access to update data on how well specific merchandise is selling chainwide as well as in individual stores.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Puneet Mehta / Mobile Commerce

Keeping the creepiness out of mobile marketing

A mobile marketing expert offers five tips to retailers on how to approach new marketing ...

FPO

Jacques van der Wilt / E-Commerce

How to quickly improve your ROI on Google Shopping

Don’t just track category ROI. Look at ROI by product to maximize profits. Just one ...

Advertisement