April 23, 2003, 12:00 AM

Home Depot launches web-based merchandising optimization

The Home Depot Inc. is implementing a suite of web-based merchandise-planning tools that will centralize merchandising at headquarters and help analyze and plan product assortments throughout more than 1,500 stores.

Kurt Peters

Executive Editor

The Home Depot Inc. is implementing a suite of web-based merchandise-planning tools that will help analyze and plan product assortments throughout more than 1,500 stores. "We are creating a whole new capability for our company to scientifically plan product assortments to best meet the needs of our customers," says Jerry Edwards, executive vice president, merchandising. "This is a very important step for our merchants."

The Marketmax Inc. merchandise-planning software suite will leverage current and historical product sales data from a new data warehouse Home Depot has implemented to help plan and forecast merchandise assortments. The effort is part of Home Depot’s plan to centralize merchandising decisions and to determine which core products should be in all stores while maintaining assortments known to sell well in individual stores.

The system provides merchandise managers with browser-based access to update data on how well specific merchandise is selling chainwide as well as in individual stores.

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