Frank Han has been named executive vice president and general manager of HSN.com, the company announced today. The company also appointed Richard Ogawa as vice president of HSN.com merchandising and Scott Sanborn as vice president of HSN.com marketing.
Han, a cofounder of Etoys Inc., will oversee online merchandising, online marketing, technology and operations for the site. Before joining HSN, he was senior vice president of e-commerce for Park Place Entertainment, which owns and operates 18 casino hotels including Caesars Palace, Bally`s Atlantic City and Paris Las Vegas. He was responsible for online room distribution, marketing, online gambling and served on the board of LasVegas.com.
Mr. Ogawa will work with HSN`s merchandising team to identify and integrate potential cross-over products being offered on HSN TV as well sourcing web-exclusive merchandise for HSN.com. Before joining HSN, Ogawa was president and founder of REcommerce Group, a global e-business consulting group where he developed direct-to-consumer commerce and after-market consumer programs for clients such as Toshiba, HP and Compaq.
In 2002, HSN.com experienced 46% growth in revenue, 42% in unique visitors and 33% in its active customer base over 2001. The company says HSN.com generated more revenue in 2002 than it did in the previous three years combined. In December, 73% of all HSN.com customers were new to the network.