Marketing Communications Manager
Multimedia Live`s New Website for America`s Oldest Chemists and Perfumers Uses Cutting-Edge E-Commerce Merchandising Techniques to Support a Rich Brand Heritage
Petaluma, CA -- April 16, 2003 -- Multimedia Live (MML) (http://www.mmlive.com), the leading developer of e-commerce technology and services for Intelligent Selling(tm) on the Web, announced today that it has created and launched a new e-commerce website for venerable toiletries producer and cataloger Caswell-Massey (http://www.caswellmassey.com). Multimedia Live`s MarketLive(tm) Express e-commerce engine provides the technological foundation for the site, and Multimedia Live designers created an elegant and easy-to-navigate user interface based upon the MarketLive Express template system. The new site is designed to meet Caswell-Massey`s increasingly sophisticated online merchandising needs, boost sales, and integrate promotional efforts between the company`s website and catalogs.
Caswell-Massey, the nation`s oldest chemists and perfumers, was established in 1752. From the company`s early years, Caswell-Massey products have been favorites of American notables, including George Washington (who was very fond of Caswell-Massey`s Number Six Cologne), Dolley Madison, Dwight D. Eisenhower, John F. Kennedy, Sarah Bernhardt, Humphrey Bogart, Judy Garland, and many others. Throughout the last 250 years, Caswell-Massey has maintained its reputation, its quality, and its devoted following by remaining true to its original and time-tested formulas, introducing only the most carefully designed new products, and growing with the times as needed. The new website is a carefully designed reflection of this brand image, incorporating classic design motifs, advanced e-commerce functionality, and customer-pleasing features to make shopping online an easy and rewarding experience.
As with all Multimedia Live websites, effective merchandising is a primary characteristic of the site. Starting with the home page, the visitor is greeted with enticing images of Caswell-Massey`s products. Large images of featured products are complemented by smaller product kickers. Product pages include cross-sell kickers for products related to the main product. This makes it easy for customers to assemble a collection of products they are interested in, and leads to increased sales. All cross-sells, product information, and product images are easily administered through the MarketLive administration system. Keyword search, a store locator, catalog quick-shop, personal accounts, and tell-a-friend are some of the MarketLive Express features used to good advantage on the site. In addition, the site supports integrated promotions between the website and the catalog, helping unite the company`s channels and provide a consistent presentation to all customers.
For shoppers who prefer a more traditional ordering method, the site allows customers to shop online and submit a fax order. After selecting products online, the user has the option of printing a printer-friendly order summary that lists all items line by line. Order totals, including tax and shipping, are listed at the bottom. The order can then be faxed to Caswell-Massey`s customer service center.
The website presents an array of valuable content, with large sections devoted to the company`s rich history, customer service practices, and more. A monthly newsletter, lists of the company`s current television and print ads, and company press releases are all posted online through the MarketLive Express administration system. There are even sections for brief histories of shaving and of fragrances.
"Our site for Caswell-Massey illustrates how Multimedia Live and the MarketLive Express application help brands remain true to their established image as their online presence matures," said Ken Burke, Multimedia Live President and CEO. "In this case, our design services helped our client create an online atmosphere that reflects their rich heritage, and our technology provides advanced merchandising and customer service features that will carry them through and keep their channels operating harmoniously as their business grows."
About Multimedia Live:
Multimedia Live (http://www.mmlive.com), a pioneer of Intelligent Selling(tm) online, is a nationally recognized Web technology and design company serving the catalog, direct marketing, retail and dot.com industries. MarketLive(tm) is Multimedia Live`s enterprise-class, Java(tm)-based rapid e-commerce development application built from the ground up specifically for catalogers, retailers, direct marketers, and manufacturers. The company has over 120 employees working with clients as diverse as General Motors, Washington Mutual, Electronic Arts, Norm Thompson, and Johnston & Murphy Shoes. It was founded in 1995 by entrepreneur Ken Burke and is located in Petaluma, California. Burke is the author of the recently-published book Intelligent Selling: The Art and Science of Selling Online.