23% of e-retail transactions on Thanksgiving and Black Friday came from mobile devices, according to payments security firm ThreatMetrix. However, 15.5% of retailers say ...
Who’s got the cookies?
As more web users disable cookies over privacy concerns, shopping cart functionality can suffer, as TShirtKing.com discovers.
As more web users disable cookies over privacy concerns, shopping cart functionality may suffer, as TShirtKing.com discovered last year. Mountainair, NM-based TShirtKing.com, an online retailer of licensed t-shirts, designed a new shopping cart for itself when it wasn’t getting the sales-to-visitor ratio it expected after moving from a local ISP to a larger hosting company. When sales still lagged, further investigation showed that part of the problem remained in the new cart.
Among other issues, the carts were losing items that some shoppers had placed in them, so TShirtKing head of technology Josh Bauguss added test code to see if the browser-based cookie system used to load up the carts was working.
Using PHP, an open source scripting language, TShirtKing redesigned its cart using a session management system instead of cookies to track what shoppers put in their carts. That improvement plus other refinements to the cart boosted sales to the target level, actually since then exceeding it by 20%, the company says.