March 31, 2003, 12:00 AM

Retailers turn to technology to make web reach its promise of personalized recommendations

(Page 2 of 2)

But while many retailers believe that personalization beyond collaborative filtering can benefit them, there is little evidence so far to prove that consumers respond to high degrees of personalization, Cassar says. “I’d be surprised to find that a large group of online shoppers see personalization as a competitive differentiator,” he says. “Consumers wants to find the products they want as quickly as possible. Online shopping is functional not fun. I’m not sure consumers want to play with their computers and see what recommendations pop up.”


Click Here for the Guide to CRM/Personalization Systems


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...


Charles Nicholls / E-Commerce

E-mail remarketing: three best practices to maximize revenue

Consumers who make it to the shopping cart are interested in buying. The chief strategy ...