Vendaria ‘Vpop’ Product Demonstrations Inform, Engage Consumers
SEATTLE, Washington, March 25, 2003 – Vendaria, Inc., a leading provider of on-line multimedia product demonstrations for manufacturers and retailers, today announced that Snoqualmie, Washington-based Philips Sonicare, maker of the popular Sonicare® power toothbrush, is employing Vendaria’s streaming videos and on-line merchandising display tools to introduce its new Sonicare Elite® toothbrush to the public.
The Vendaria Vpop (Point of Purchase) multimedia product demonstrations are designed to educate consumers and dental professionals about the benefits of Sonicare dental care products. To view the Vendaria product displays, visit http://www.sonicare.com/elite/.
"Our job is to help industry leading retailers and manufacturers educate consumers, and increase sales of products sold over the Internet and through retail stores," said Vendaria CEO Cary Roth. "We experienced a very strong fourth quarter thanks to the holiday shopping season. And we expect to see even more growth as more companies realize that enhancing the shopping experience for consumers with Vendaria’s product demonstration display tools increases sales and reduces product returns."
Thousands of People View Vendaria’s Sonicare On-line Product Demos
During the fourth quarter of 2002, Sonicare reported that more than 100,000 people viewed Vendaria’s on-line Sonicare® power toothbrush demonstrations, proving that consumers are interested in learning more about the product’s features and benefits.
Philips Sonicare began deploying Vendaria’s Vpop multimedia merchandising displays on its web site in 2000. Today, 11 different informational Vpop product demonstrations are viewed more than 20,000 times a month by shoppers visiting Sonicare.com and other web sites featuring the Vendaria demos, including the Internet sites of Walmart, Amazon, JC Penney, Bed Bath & Beyond, Drugstore.com, and London Drugs.
About Vendaria, Inc.
Vendaria employs the latest on-line display tools to create interactive product demonstrations that enhance the on-line shopping and product research experience for consumers. Vendaria services result in increased sales for manufacturers and retailers selling products over the Internet and in traditional stores. The company’s network of global retailers enables manufacturers to deliver important and consistent product information to a broader audience via the Internet, and to expand their brand recognition. Vendaria has a growing list of manufacturers using Vpop including Hasbro, Apple, Bissell, Bodum, and Philips. Vendaria’s Vpop displays can be found at over 50 leading online retailers including Walmart.com, Amazon.com, JC Penney.com, and K-Mart.com. Company headquarters is located at 83 South King Street, Suite 800, Seattle, Washington, 98104. For more information, visit www.vendaria.com, or call 206.774.3200.
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