SAN FRANCISCO, March 20, 2003 - LookSmart (Nasdaq: LOOK, ASX: LOK), a global leader in search, today announced a series of enhancements for its Small Business Listings service. The new features, which include upgraded tracking, expanded reporting, more flexible listing management and reduced fees, will make it easier for small business customers to manage and optimize their paid search listing campaigns on the LookSmart Network.
Enhancements to LookSmart Small Business Listings include: Enhanced campaign tracking and reporting
§ To provide easier, more effective campaign tracking, customers may now assign their own tracking codes to LookSmart listings.
§ To enhance reporting and overall performance management, customers can now configure personalized campaign reports and export them to Excel and PDF. This is especially valuable for search professionals, who will now be able to provide robust, detailed reporting on a campaign-by-campaign basis.
Advanced campaign management functionality
§ To give search professionals greater flexibility, customers will now be able to aggregate listings in campaigns (a group of listings with a budget) and manage multiple campaigns in an account (a group of campaigns).
§ Customers will now be able to manage multiple accounts with a single login and password.
§ Customers may also allow co-workers or clients to have access to accounts with their own log-in and password
· To make LookSmart Small Business Listings even more affordable to setup and optimize, pricing is being reduced at the same time new features are being added.
- Add new listings: Set-up fee reduced to $29, previously $49
- Update an existing listing: Reduced to $19, previously $49
“We worked with our customers, particularly search professionals, to deliver the product enhancements they wanted, in order to manage their LookSmart listings more easily and cost-effectively,” said Kevin Berk, vice president of product development for LookSmart. “These new features make it easier to track and manage listings performance, especially across multiple campaigns and clients. By reducing the time, effort and cost of managing campaigns, we can improve the ROI of our customers’ advertising spend with us.”
LookSmart’s larger customers will soon have access to many of these new campaign management and reporting features. Enhancements for larger customers are scheduled to be delivered over the next 30-60 days.
LookSmart helps businesses of all sizes harness the power of search to generate cost-effective sales leads. LookSmart search listings enable businesses to reach 77 percent* or nearly four out of five U.S. Internet users, through top portals and ISPs including Microsoft`s MSN, About.com, AltaVista, Netscape Netcenter, Road Runner, Cox Interactive Media, InfoSpace (Excite, Dogpile, MetaCrawler, WebCrawler), CNET`s Search.com and search services such as Inktomi. LookSmart is based in San Francisco, California, with offices in New York, Los Angeles, Detroit, Montreal, London, Tokyo, Melbourne and Sydney. For more information, please visit www.LookSmart.com.
*Media Metrix, July 2002 Digital Media Audience Ratings
This press release contains forward-looking statements based on our current expectations and projections about our industry and our management`s beliefs and assumptions. Words such as “will,” “expects,” “intends,” “plans,” “believes,” “may,” and variations of these words or similar expressions are intended to identify forward-looking statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. These statements are not guarantees of future performance and are subject to risks and uncertainties. Our actual results could differ from those expressed in these forward-looking statements for various reasons, such as the possibility that businesses, Web site owners and webmasters will not utilize our new enhancements; that the enhancements will not function as anticipated; and other risks outlined in our annual report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission.