New Feature Supports the Creation and Execution of Real-Time, Event-Triggered Customizable Emails
New York, NY, 03/18/03 - CheetahMail, the fastest growing, best of breed email marketing company, today announced the addition of its event driven messaging technology, Event Mailer, to an already rich suite of email features. The CheetahMail Event Mailer will allow companies to create and send customizable emails triggered by a particular customer or prospect initiated event, such as an abandoned shopping cart, extending touch-points throughout the customer lifecycle and vastly improving dialogue.
"CheetahMail continues to lead the industry with the newest technologies to improve the efficiency and effectiveness of email marketing," said Irene Pedraza, CEO of CheetahMail. "CheetahMail’s Event Mailer will allow companies to instantly deliver highly targeted and individualized emails based on events initiated by their customers. This specialized attention will ultimately aid in mitigating missed opportunities with an end goal of increased sales, fewer incomplete transactions and improved customer loyalty."
Easy integration allows the CheetahMail Event Mailer to instantly send messages on a one-to-one basis to an individual, including optimum formatting and cross-sell/up-sell opportunities. For example, when a browsing customer abandons his or her shopping cart, an email can be sent encouraging the completion of the transaction. The marketer has full control of the timing between abandonment and delivery of a message.
The new CheetahMail Event Mailer is simple to set up and utilizes the most advanced features available, thereby empowering marketers with real-time control over the message stream. By placing the power directly into the hands of the marketer, they do not have to engage an IT department to make changes to offers, content or creative in the triggered message. Most importantly, the Event Mailer has all of the reporting capabilities that CheetahMail clients have grown to depend on. Marketers can continue to gain insight into their subscriber’s behavior by tracking response rates, open rates, click-throughs and transactions, just like they would be able to do with any other campaign.
"CheetahMail prides itself on creating cutting edge solutions so marketers can concentrate on their ultimate goal: communication, information and sales." Pedraza said. "The CheetahMail Event Mailer is an important new tool for marketers intent on presenting the right message to the right person at the right time."
CheetahMail, Inc, http://www.cheetahmail.com, an email marketing and customer intelligence solutions firm, serves over 140 category-leading clients in industry verticals including retail, technology, financial, entertainment, B2B and not-for-profit. CheetahMail`s technology and service offerings are designed for companies that want to increase their brand equity through customer retention and acquisition management. A profitable and privately held firm, CheetahMail is located in New York City and Irvine, California and was founded in 1998. CheetahMail’s UK subsidiary CheetahMail UK is located in Surrey, England.
# # #