Tomax Supports Radio Frequency Identification (RFID)

Contact:
Ravi Bagal
Director of Marketing
(801) 415-6428
rbagal@tomax.com

Joins Standards Committee; Targets Applications in Inventory and Supply Chain

Salt Lake City, March 18, 2003 -- Tomax Corporation is pleased to announce its expanding support for radio frequency identification technology. Ken Pink will join the U.S. Standards Board for RFID. Pink, the Vice President of Software Development at Tomax, will help develop RFID technologies and standards to help retailers and suppliers benefit from this emerging technology.

The adoption and support for RFID technology is an important and difficult undertaking for software vendors. In order to truly realize this technology’s remarkable potential, inventory must be tracked at the individual item level. This demands an efficient means to serialize inventory to correlate each item to a unique identifier. Tomax has devoted significant resource at the data model level to create an efficient means to accomplish this daunting task. "We have a lot of work to do, but it’s a promising new frontier," says Pink. "We look forward to working to make this vision a reality for retail."

About Tomax
Tomax Corporation is a leading provider of web-based solutions for retail operations and multichannel management. The Tomax Retail.net® solution enables retailers to create a retail-in-realtime™ infrastructure across the enterprise, supporting associates in stores and customers at the point of sale, kiosk, and online. Four primary components are available: Customer Management, Transaction Management, Portal/Workflow and Workforce Management. Retail.net components can be hosted by Tomax or the retailer and can be rapidly deployed and modified to support comprehensive requirements. Over 100 branded retail chains representing thousands of stores rely on Tomax solutions in a variety of retail markets including Kroger, Safeway, Winn-Dixie, Snyders Drug Stores, TJ Maxx/Marshalls, Ultimate Electronics, WH Smith, and 24 Hour Fitness. To learn more about Tomax Corporation, visit www.tomax.com.

Forward Looking Statements This release may contain forward-looking statements based on our current expectations, estimates and projections about our industry, management`s beliefs, and certain assumptions made by us. Words such as ``anticipates,`` ``expects,`` ``intends,`` ``plans,`` ``believes,`` ``seeks,`` ``estimates,`` ``may,`` ``will`` and variations of these words or similar expressions are intended to identify forward-looking statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

The ability of retailers to fully and successfully deploy the Retail.net applications that utilize radio frequency identification technology is uncertain and dependent on various factors outside of the control of Tomax, including, but not limited to adoption of RFID technology and specific implementation environments. We undertake no obligation to revise or update publicly any forward-looking statements for any reason.

Copyright © 2003 Tomax Corporation. Tomax, Retail.net and retail-in-realtime are either registered trademarks or trademarks of Tomax Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.