The latest version of Mercado’s site navigation analysis capabilities offers comprehensive reports accessible through an easy to use, browser-based interface.
FREMONT, CA. – March 17, 2003 - Mercado Software, the leading Search and Browse solution provider for e-Business, today announced the immediate availability of Version 2 of its IntuiFind SearchStream™ Analysis software. SearchStream Analysis offers business and technical managers insight into search and browse requests, results returned, and subsequent user actions. This enables managers to better understand how the navigation process, the underlying content and the products or services themselves can be optimized to best serve business goals. This latest release includes a comprehensive and highly configurable set of predefined HTML reports that can be easily assessed through a browser.
"Tracking and analyzing customer search behavior provides key information for managing our business," said Julie Anderson, Director of e-Commerce Product Management at PETCO. "We are excited about the release of version 2 of SearchStream Analysis and its enhanced functionality, and are now in the process of deploying it for use by PETCO’s managers and by our technical team."
Site navigation analysis completes the information retrieval cycle by providing insight into user behavior and needs. By understanding search and browse behavior, business and technical managers can take action to optimize the site’s navigation, supplement or adjust the site content, or make changes to the products or services offering.
Search Stream Analysis Version 2 contains over 15 predefined reports, including load statistics, usage trends, types of navigation methods used, searches producing no results, searches producing prolific results, the most popular search and browse terms, top search and browse combinations and the results viewed most often. Reports are available for daily, weekly, monthly and quarterly information. These reports are configurable, and custom reports can also be added.
"SearchStream Analysis empowers managers with the information they need to optimize the site and its navigation," said Menachem Cohen, CEO of Mercado Software. "Our latest version makes it even easier to gain valuable knowledge about users’ search and browse behavior and how this behavior affects the commerce site’s bottom line."
SearchStream Analysis logs capture all activities related to search and browse: user requests, returned results, and user’s actions following search and browse. The logs are extensible so that additional application-specific events (such as add-to-cart or purchase) can be tracked and reported upon in their relation to search and browse. Summary statistics and information are presented in a series of intuitive, easy to read reports, which are accessible through HTML navigation pages. Optionally, the logs themselves can be combined with information collected by other analysis tools and can be viewed using third party reporting tools.
About Mercado Software, Inc.
Mercado™ Software is a leading provider of e-Business search and browse solutions for organizations worldwide, including Macy`s, Boise Office Solutions, Caterpillar, Sears, Blockbuster Video, John Lewis, Bell Canada and others. IntuiFind™ Search and Browse provides an effective approach to connecting customers, partners, and employees with the right information and offers outstanding return on investment for a broad range of e-Business applications. Mercado`s unique technology, combined with its commitment to innovation and experienced team, delivers bottom line results for its customers such as increased revenues, higher productivity, reduced operational costs and improved customer satisfaction. For more information about Mercado Software, please visit www.mercado.com.
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