March 12, 2003, 12:00 AM

AMERICAN EAGLE OUTFITTERS SIZES UP BUSINESS WITH COGNOS BI

Kurt Peters

Senior Executive Editor

- Cognos and John Daniel Associates deliver enterprise reporting and analysis for leading North American retailer -

BURLINGTON, MA, March 12, 2003 – American Eagle Outfitters (NASDAQ: AEOS), a leading lifestyle retailer in North America, has standardized on a Cognos business intelligence (BI) solution implemented by Cognos Pinnacle Partner John Daniel Associates. Cognos (NASDAQ: COGN; TSX: CSN), the world leader in BI and performance management, gives American Eagle Outfitters (AE) employees unprecedented insight into business data, with the ability to monitor and measure critical key performance indicators (KPIs).

"Previously, IT was required to support several different solutions implemented by various departments and regions. With Cognos as our standard BI solution, we have one consistent and accurate view of business performance and the ability to understand the interrelationships between data," said Ken Watts, chief information officer and vice president of information services.

"By tracking and analyzing the factors behind our KPIs, we are able to maximize sales opportunities while controlling our expenses," added Rick Milazzo, director of business process.

Employees in AE`s Planning and Allocations department now have visibility into inventory, which allows them to quickly identify and address locations where there may be an issue. Store field managers are able to view sales, payroll, and traffic data. Managers can slice and dice this information to reveal key trends such as changes in average wage per store year-over-year and productivity per sales associate hour.

"AE is a leading lifestyle retailer that requires a scaleable, BI solution to grow with the organization - Cognos is the answer," said Janet Amos Pribanic, vice president, sales and marketing, John Daniel Associates. "Cognos and John Daniel share a common vision of providing measurable value to our customers. The powerful blend of our consulting expertise and Cognos` best-of-breed solutions provides our clients with the answers necessary to gain sustainable, competitive advantage."

The implementation of Cognos enables AE to extend the value recognized from infrastructure investments, like their data warehouse from Teradata, a division of NCR Corporation (NYSE: NCR).

"Cognos leverages the power of the Teradata database and provides our customers with a best-of-breed business-intelligence solution," said Rick Schultz, Vice President of Industry Marketing, Teradata. "Cognos offers our customers like AE powerful enterprise reporting and analysis which, in combination with Teradata, delivers clear strategic value in the world`s most demanding, corporate-data environments."

About American Eagle Outfitters:

American Eagle Outfitters (NASDAQ: AEOS) is a leading lifestyle retailer that designs, markets, and sells its own brand of relaxed, versatile clothing for 16 to 34 year-olds, providing high-quality merchandise at affordable prices. AE`s lifestyle collection includes casual basics like khakis, cargos, and jeans; fashion tops like rugbys, polos, and graphic T`s; and functional items like swimwear, outerwear, footwear, and accessories.

American Eagle Outfitters currently operates 697AE stores in 48 states and the District of Columbia, 56 AE stores in Canada, and 111 Bluenotes/Thriftys stores in Canada. AE also operates via its internet business, ae.com.

About John Daniel Associates:

John Daniel Associates (www.johndaniel.com) deploys comprehensive business intelligence (BI) solutions to mid-market and Fortune companies nationally. These solutions include reporting and analysis, financial consolidation (budgeting, forecasting, and planning), data marts and data warehousing, and the latest in scorecarding and strategic goal alignment through Corporate Performance Management. John Daniel Associates is committed to substantiating BI requirements throughout the entire organization. Our proprietary process, VantagePoint ™ delivers best-practice design and deployment solutions, and is designed to assess and fulfill the BI needs of an organization. VantagePoint ™ gives our clients access to not just products, but the information advantage of Enterprise Business Intelligence. Combined with our superior service and support, we also offer the latest education curriculums at our in-house training facility. Our commitment to BI expertise is reflected with Cognos Pinnacle Partner status and is represented in a diverse and deep client base spanning the Retail, Health Care, Manufacturing, Services, and e-Business industries.

About Cognos:

Cognos delivers software that helps companies improve business performance by enabling effective decision-making at all levels of the organization. A forerunner in defining the BI software category, Cognos delivers the next level of competitive advantage -- Corporate Performance Management (CPM) -- achieved through the strategic application of BI on an enterprise scale.

CPM lets organizations measure execution against business strategy to ensure the two are aligned at all levels across the enterprise. Cognos provides a framework for CPM that links people, information, and decision- making processes throughout the organization, and enables the complete management cycle with integrated software for planning, budgeting, reporting, analysis, and scorecarding.

Cognos serves more than 20,000 customers in over 135 countries. Cognos enterprise business intelligence solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at http://www.cognos.com.

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