March 10, 2003, 12:00 AM

Nearly three-fourths of college students buy online, study says

Most college students, 72%, make a general range of purchases on the web, according to the StudentWatch 2002 study conducted by the National Association of College Stores.

Kurt Peters

Executive Editor

 

Most college students, 72%, make a general range of purchases on the web, according to the StudentWatch 2002 study conducted by the National Association of College Stores.

The study, conducted among 2,368 students on 19 campuses during the fall 2002 semester, reports that male students are more likely to shop online than female students by a ratio of 77% to 69%.

The study also notes that 83.5% of students say they are "extremely happy" or "somewhat satisfied" with their last online purchase. Among those students that have not yet embraced online shopping, 40% cited a lack of need or desire, 35% cited security concerns and 25% said they did not have a credit card.

 

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement