Most college students, 72%, make a general range of purchases on the web, according to the StudentWatch 2002 study conducted by the National Association of College Stores.
The study, conducted among 2,368 students on 19 campuses during the fall 2002 semester, reports that male students are more likely to shop online than female students by a ratio of 77% to 69%.
The study also notes that 83.5% of students say they are "extremely happy" or "somewhat satisfied" with their last online purchase. Among those students that have not yet embraced online shopping, 40% cited a lack of need or desire, 35% cited security concerns and 25% said they did not have a credit card.
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