FOR MORE INFORMATION
Sarah Allen, 202-535-7800
ANN ARBOR, MI (March 7, 2003) –ForeSee Results announced today that they will be working with The Iams Company, world leader in dog and cat nutrition, to measure and manage online customer satisfaction.
Bruce Blue, Director of Global Internet Marketing, says that Iams chose ForeSee Results because of its ability to provide precise, actionable insight on web customer satisfaction. Going beyond clickstream analysis, ForeSee Results is able to predict how satisfaction levels with various website elements will impact future behaviors such as the likelihood to purchase offline or return to the site for more information.
“We’ve always been an extremely education-driven company, and our website is a valuable tool for communicating with pet owners on issues like nutrition and health,” said Blue. “It’s key that we get input from our site visitors so our web strategy can help us get to the heart of what our customers need.”
By using a methodology first developed at the University of Michigan, ForeSee Results captures statistically reliable data that is able to predict the behaviors and satisfaction levels that will result from changes and enhancements to an e-business or informational website.
“It’s silly to take on all the up-front work and expense of creating a new site without closing the circle to find out how satisfied your visitors are once you’ve made the changes,” said Steve Brock, President of Blue Bear, a marketing research and website assessment firm that has been working with The Iams Company to help create and evaluate their new website. “For the first time, ForeSee Results gives us a quantitative tool that helps us prove that we created a great site and Iams’ customers are happier than ever.”
“Knowing we built a great site, we’re satisfying customers, and we’re keeping them coming back-that’s worth its weight in gold,” added Blue.
“So many pet owners turn to Iams as a source of information, it’s important that Iams takes the time to make their website an effective communications channel,” said ForeSee Results CEO and online customer satisfaction expert Larry Freed. “Iams knows how important it is to understand how their website influences their customers’ future behaviors, and we’re looking forward to giving them actionable data that will help them keep their site visitors as happy as they are today.”
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and specializes in converting satisfaction data into user-driven web development strategies. Using the methodology of the American Customer Satisfaction Index (ACSI) developed at the University of Michigan, ForeSee Results has developed a model that scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors like likelihood to purchase, return to the site, or recommend the site to a friend. ForeSee Results, a privately held company co-founded by Compuware Corporation and CFI Group, is located in Ann Arbor, Michigan.
About The Iams Company
For more than 50 years, the mission of The Iams Company has been to enhance the well-being of dogs and cats by providing world-class quality foods and pet care products. Based in Dayton, Ohio, Iams manufactures premium quality dog and cat foods, including Iams, Eukanuba and Eukanuba Veterinary Diets®.
About Blue Bear LLC
Founded in 1999 and based in Cincinnati, Blue Bear TM LLC is a unique, patent-pending research tool and process created to help clients evaluate, improve and benchmark Web sites – at the strategy, concept, development or finished stages. Blue Bear is the supplier of qualitative Web site assessment to the Iams Company and has clients ranging from the Fortune 100 to high technology start-ups.