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7-Eleven pushes new convenience card with online service
7-Eleven Inc. officially launched today its new stored-value convenience card with the option of adding value online. It`s offering a range of free products to anyone who loads value of $25 or more.
Chief Technology Editor
In an effort to bring a new edge to the meaning of convenience stores, 7-Eleven Inc. officially launched today its new stored-value convenience card with the option of adding value online. And to lure customers to use the card in its stores, the company is offering a range of free products to anyone who loads value of $25 or more.
"Our goal is to make our customers` experience more convenient by getting them in and out of the store as quickly as possible, by speeding up transaction times," said Tim McCallum, director of services for 7-Eleven.
The cards, similar in appearance to a plastic credit card but available in smaller key-ring versions, can be loaded with a cash-value amount from $5 to $500. Card users can use a credit card to add value online at 7-Eleven.com, and then use the card to make store purchases for anything except money orders and lottery tickets. "You can load value on the web and then use the card at an in-store Vcom kiosk, at the gasoline pumps or at a POS counter," CIO Keith Morrow says.
Current promotions to drive usage of the cards include a free 16-oz. cup of coffee, a 22-oz. Slurpee or a 32-oz. Big Gulp fountain drink.
The cards can also be loaded with value by calling a toll-free telephone number and charging an amount to a credit card, or by adding value with a credit card or cash at a store POS counter. 7-Eleven said it is not charging any transaction fees for loading value to the cards, but will charge a $2 per month service fee if a loaded card is not used for 12 months.