Business process outsourcer now offers customer centered, comprehensive direct marketing functionality
DELRAY BEACH, FL (February 18, 2003) Ecometry® Corporation, the premier provider of customer focused software solutions for multi-channel commerce, announced today that PFSweb has chosen to implement Ecometry Commerce Suite, along with a number of additional Ecometry interface products and modules, to operate the enterprises of their multi-channel direct marketing clientele.
After a comprehensive review of the available multi-channel solutions for the direct marketing marketplace, PFSweb selected Ecometry to join a number of other tier-one enterprise solutions providers, including IBM, JD Edwards, Cisco, Avaya and Microsoft, who collectively support the PFSweb infrastructure and allow them to lead the evolution in business process outsourcing.
John Marrah, President of Ecometry Corporation, believes that the alliance between his company and PFSweb can provide multi-channel retailers with a multitude of benefits. "PFSweb is a top notch fulfillment provider with a strong commitment to customer service. The company`s implementation of Ecometry software only strengthens their position and results in their ability to offer an array of solutions and services that is unparalleled in the marketplace today."
According to Michael Willoughby, executive Vice President and CIO of PFSweb, retailers must effectively manage all of their consumer`s purchasing channels, including mail order, catalog, websites and retail stores. Customer contacts and transactions, regardless of channel, must be handled by a single system that can not only respond to a customer`s needs, but also optimize the relationship with each customer. "The Ecometry system and its supporting modules provide all these tools," Willoughby said. "The system places the details of the entire customer experience along with the product merchandising strategy at the fingertips of each customer service representative (CSR). The GUI based order management tools allow each CSR to precisely respond to every customer`s needs and expectations based on their past experiences and within the strategy of current offers and promotions. The addition of the Ecometry Commerce Suite to our already strong enterprise software offering further enhances our world-class technology offering, particularly to the direct marketing retail channel of clients we service."
Willoughby singled out Ecometry`s offer management, reporting and analysis tools, and online interfaces as crucial to the company`s efforts to provide direct marketing clients with a total solution. "Our marketing and product merchandising account managers now have the ability to precisely implement our direct marketing clients` market strategy into catalog-based offers, promotions, e-mail campaigns and web-based catalogs," he said. "We support day to day management of our clients` businesses with Ecometry`s extensive reporting and analysis capabilities, such as those in the Inventory Forecasting module, and we utilize their seamless online interfaces to integrate our Entente Web e-commerce platform, giving us the ability to totally support our clients` online channels."
In addition to the Financial, Warehousing and online interfaces, PFSweb also purchased Ecometry`s Point of Sale product for clients who wish to include the retail store under the Ecometry umbrella. Steve Graham, Executive Vice President and Chief Sales Officer of PFSweb, explains, "We have been leading the evolution of outsourcing in vertical markets, such as high-tech manufacturing, by giving our clients a total solution consisting of best in class products and services. The addition of the Ecometry software to our own Entente product suite allows us to provide the same winning total solution to the multi-channel direct marketing space as well. We are pleased to affirm Ecometry`s position as the market leader in this space with the selection of their software package."
PFSweb is a Business Process Outsourcer, serving as the "brand behind the brand" for companies seeking to optimize their supply chain while delivering a world class customer experience. The company helps manufacturers, distributors and retailers address such business issues as customer satisfaction, production capacity requirements, vendor integration, supply chain compression, channel conflict resolution, and international expansion. Services include warehousing, distribution, fulfillment, call center, order and information management, web hosting and design, kitting and assembly, and professional consulting services. Headquartered in Plano, Texas, PFSweb maintains offices in Memphis, Toronto, and Liege, Belgium.
About Ecometry Corporation
Ecometry is the premier provider of multi-channel commerce solutions worldwide. Its flagship product, Ecometry Commerce Suite, is a customer-focused, high volume suite of business applications designed to completely automate front-end and back-end operations for multi-channel retailers Headquartered in Delray Beach, Florida, Ecometry`s client roster of more than 340 companies includes industry leaders such as Nordstrom, Time Life,, Brookstone, Zales, Hickory Farms, Levenger, Delia`s, Overton`s, Nine West, Coldwater Creek, Coach, Ross-Simons and Urban Outfitters.
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Laurie Cohen, Director of Marketing