CINCINNATI, OH -- February 10, 2003 -- To help guide the company`s focused development of integrated online and offline marketing solutions for the retail and pharmaceutical/life sciences marketplace, Harte-Hanks, Inc. (NYSE:HHS) has named Keith Yagnik as a vertical practice leader for these markets, a new position inside the company.
"Keith has a profound understanding of not only these markets, but also the breadth of expertise we bring to focus for each of our clients," said Bill Goldberg, vice president, Harte-Hanks, who made the announcement. "From multichannel CRM [customer relationship management] program design, to implementation, to analytics at both the strategic and tactical level, Keith has 30 years of experience that is tough to match."
"Harte-Hanks has a reputation of rolling up its sleeves and getting things done --as a problem-solver, as a solution provider, and on all matters of building, accessing, analyzing and applying data to extract customer knowledge and execute on that knowledge," Yagnik said. "As a vertical practice leader, I will be ensuring that our clients in the retail and pharmaceutical space have tailored offerings that address their most current concerns and needs."
As a practitioner, Yagnik has served numerous companies in the United States and overseas: Columbia House, Franklin Mint, IMP-USA, as well as several agency assignments -- J. Walter Thompson Direct, Ogilvy & Mather Direct, McCann Relationship Marketing and Lowe Direct -- where he had deep experience on more than a dozen pharmaceutical and retail accounts.
Yagnik holds a bachelor`s and master`s degree from the University of Bombay (now called University of Mumbai), and has served as a guest lecturer on database marketing at Rutgers, the State University of New Jersey.
Harte-Hanks, with headquarters in San Antonio, TX, has its national sales organization based in Cincinnati, OH. Yagnik will be based in New York, NY.
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients` marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Experts at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Harte-Hanks Shoppers is North America`s largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 800 separate editions reaching more than 10 million households in California and Florida each week. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.
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