The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
Overstock lines up Amazon’s book prices in its sights
Overstock.com has announced that it will offer more than 100,000 book titles at 20% off the Amazon price, with the Amazon price from a recent date displayed by the Overstock price.
Everyone’s taking aim at Amazon. The latest: Overstock.com has announced that it will offer more than 100,000 book titles at 20% off the Amazon price, with the Amazon price from a recent date displayed by the Overstock price.
"We want consumers to see for themselves how much they can save, even on relatively low-cost items such as books, by shopping at Overstock.com," said Patrick Byrne, CEO of Overstock.com. "Offering a side-by-side price comparison with the company that has become the de facto standard in Internet book sales provides a vivid and objective demonstration of our value proposition."
Using a mostly manual process, Overstock will check the prices at Amazon every few days for updates, the company says.
Overstock is offering pre-publication orders of "Harry Potter and the Order of the Phoenix" for $14.38, vs. $29.99 list price and $17.99 at Amazon. Overstock is selling Danielle Steele’s “Answered Prayers” for $13.99 vs. a list price of $26.95 and an Amazon price of $18.87. Piece comparisons exclude shipping, which is free at Amazon on orders over $25. Overstock charges $1.40 to ship one book and $2.95 for two or more.