February 5, 2003, 12:00 AM

New money, higher sales for Bluefly

Net sales at online retailer Bluefly Inc. grew 33% last year to $30.6 million from $23 million in 2001, according to preliminary reports from Bluefly.

Kurt Peters

Executive Editor

 

Net sales at online retailer Bluefly Inc. grew 33% last year to $30.6 million from $23 million in 2001, according to preliminary reports from Bluefly. In the fourth quarter, net sales increased by 25% to nearly $9.9 million from $7.9 million in the fourth quarter of 2001. The company will release full results on Feb. 25, including announcing a net loss for the year.

Bluefly also announced at the end of January that affiliates of Soros Private Equity Partners had invested an additional $1 million in the company. Soros is already a major investor in Bluefly.

 

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