January 29, 2003, 12:00 AM

7-Eleven adds web convenience to its prepaid Convenience Card

Starting next week, users of 7-Eleven Inc.’s stored-value Convenience Card will be able to re-load value onto the card at 7-Eleven.com.

Kurt Peters

Executive Editor

Starting next week, users of 7-Eleven Inc.’s stored-value Convenience Card will be able to re-load value onto the card at 7-Eleven.com. Until now, customers have re-loaded the card at 7-Eleven stores. Cardholders pay for value on the card via credit card.

Use of the card complements 7-Eleven`s new Vcom in-store kiosk program, which it is being rolled out this year to nearly half of the company`s 5,800 North American locations. "You can load value on the web and then use the card at a Vcom kiosk, at the gasoline pumps or at a POS counter," CIO Keith Morrow says.

Meantime, 7-Eleven is expanding the range of products and services offered through the kiosks. Moving beyond the initial check-cashing services, the kiosks will soon let shoppers use their 7-Eleven Convenience Cards to purchase products directly from Internet retailers such as Godiva Chocolatier Inc. and a yet-to-be-named online florist. The retailers that sell through the kiosks are set up by Cyphermint Inc. Since the kiosks also operate as financial service machines, customers will also be able to make purchases with cash, credit cards and even deposited checks. 7-Eleven earns a share of the fees placed on all kiosk transactions.

 

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