Consumers are more likely to respond and interact with brands’ posts and ads on Friday than any other day of the week, according to ...
Hot growth rate of online sales cools in new year, comScore reports
Online sales last week grew 7.6% from a year ago. For the first time in a long time, offline sales grew at a higher rate than online, up 8%, reports ShopperTrak.
The hot pace of year-over-year increases that online retail sales experienced last year cooled off as the new year began, reports comScore Networks Inc.’s Media Metrix division. Online sales last week reached $857 million, up 7.6% from a year ago. For the first time in a long time, offline sales grew at a higher rate than online, up 8% for the same week vs. a year ago, according to ShopperTrak’s National Retail Sales Estimate.
Online travel sales were up 13.2% to $649 million, comScore Media Metrix reports.
Meanwhile, a special four-hour sale at Buy.com drew 600,000 shop-at-work customers to the site during the week, up 54% from 387,000 the week before, reports Nielsen/NetRatings. 36% of the shoppers--216,000--came on Thursday, the day of the sale.