DoubleClick Reports 4Q and Full-Year 2002 Results

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For the first time, the Abacus Fall 2002 Trend Report included data from Abacus` ChannelView tool. The report showed that currently 39% of sales from catalog campaigns were conducted online. Early in 2002, Abacus launched ChannelView, a technology analysis tool which allows individual clients to see the results of their direct mail campaigns across multiple order channels including catalog, call centers, websites and retail stores. ChannelView allows its 29 clients to capture a growing trend towards a multi-channel reality.

Media

DoubleClick divested its media businesses in four separate transactions throughout 2002. Media revenues reported in the full year 2002 were $32.7 million, versus $129.3 million in the year ago period. Going forward, DoubleClick will no longer have a Media segment.

First Quarter 2003 Outlook

DoubleClick is expecting first quarter revenues to be between $55 million and $60 million, and projects that pro forma per share earnings will be between ($0.02) and $0.01.

Segment projections for Q1 2003 are as follows:

--Data revenues are estimated to be between $17 million and $19 million with gross margins in the mid to high 60s percentage range.

--TechSolutions revenues are estimated to be between $38 million and $41 million with gross margins in the low 60s percentage range.

--Email technology within the TechSolutions division is expected to generate revenues between $9 million and $10 million, with new initiatives accounting for about $1 million of revenues.

--Total company gross margins are expected to be in the low 60s percentage range. Total company pro forma operating expenses are expected to be between $39 million and $41 million. Interest and other, including taxes are expected to add roughly $3 million in income.

Full Year 2003 Outlook

DoubleClick projects 2003 revenues to be between $250 million and $300 million, and projects that pro forma per share earnings will be between $0.05 and $0.15, a flat earnings per share estimate versus full year 2002 based upon continued tight financial controls combined with the investment allocation to new growth areas and products.

Segment projections for FY 2003 are as follows:

--Data is expected to represent approximately 35% of total revenues.

--The other 65% of revenues are expected to come from the TechSolutions business.
--Within the TechSolutions division: email is expected to generate approximately 17% of total revenue, ad management is expected to represent 45% of total revenues, while 3% of total revenues are expected to come from new initiatives including Site Advance, our analytics technology, and Ensemble, our campaign management product.

--Total company gross margins are projected to be in the high 60s percentage range. Overall, pro forma operating expenses are projected to be between $165 million and 170 million. Capital expenditures are expected to increase incrementally to between $20 million and $24 million, with depreciation of approximately $42 million for 2003. Interest and other, including taxes are projected to be between $4 million and $8 million in income, depending on interest rates and the use of cash in M&A; activity.

"In the last two years of transition we have right-sized and focused our efforts on core businesses," Bruce Dalziel, CFO of DoubleClick Inc. noted. "Financially, our net cash position is better than it has been since Q1 of 2001, with net cash per share increasing for the fourth quarter in a row. We also delivered on our promise of the first full year of pro forma profitability with a $0.13 EPS. We are in a strong position to execute going forward."

The DoubleClick Conference Call to discuss this earnings press release is scheduled for today at 5:00pm EST. This call will be available live via webcast, and on a replay basis afterward on the Company`s website www.doubleclick.net under Investor Relations or at http://ir.doubleclick.net

1 Segment revenues in TechSolutions, Data and Media are stated before inter-segment eliminations of $193K, $414k and $2,441k for the three months ended Dec 31, 2002, Sept 30, 2002 and Dec 31, 2001, respectively. For the full years ended 2002 and 2001, segment revenues are stated before intersegment eliminations of $2,966 and $12,017, respectively.

2 Source: DoubleClick AdServing Trend Report December 2002 available at www.doubleclick.com/us/knowledge and NetRatings AdRelevance "Rich Media Continues Fast Growth" by David Martin and Marc Ryan October 2002 available at www.adrelevance.com.

3 Source: Forrester The Best Email Service Providers, December 2002 available at www.forrester.com

About DoubleClick Inc.

DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick`s online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company`s marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 19 offices around the world.

Note: This press release includes forward-looking statements, including earnings and revenue projections and future plans set forth under the sections titled "2003 Outlook" above. The results or events predicted in these statements may vary materially from actual future events or results. Factors that could cause actual events or results to differ from anticipated events or results include: customer performance challenges, intense competition in our industry, failure to manage the integration of acquired companies, lack of growth or decline in online advertising or marketing, changes in government regulation, failure to successfully manage our international operations and other risks that are contained in documents which the Company files from time to time with the Securities and Exchange Commission, including our most recent reports on Form 10-K and Form 10-Q. In addition, any forward-looking statements represent our estimates only as of today and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we may choose not to do so, even if our estimates change.

INVESTOR CONTACT:
Brenda Fields
Director, Investor Relations
212-381-5759

PRESS CONTACT:
Jennifer Blum
VP, Public Relations
212-381-5705