December 10, 2002, 12:00 AM

Although a minority, broadband users dominate, says new Media Metrix survey

Users who access the Internet via a broadband connection are more likely to buy and shop online than other Internet users, comScore Networks Inc.’s Media Metrix division reports in a new survey.

Kurt Peters

Executive Editor

Users who access the Internet via a broadband connection are more likely to buy and shop online than other Internet users, comScore Networks Inc.’s Media Metrix division reports in a new survey.

Broadband users make up 32% of the total market, yet they account for 51.4% of visitors to retailing web sites, Media Metrix says. Even at the most popular sites, where sheer numbers of visitors would say that most are coming over narrowband, broadband use is out of proportion to the total market. At eBay, for instance, broadband users are 41% of all users, at Amazon and Yahoo Shopping, they account for 45% of users. At the American Greetings sites, they are 40.8% of users.

Media Metrix also reports that broadband Internet users are responsible for 49% of pages viewed online, 44% of total usage minutes a month and they access the Internet every day, vs. the average of 18 days a month for a dial-up user. Broadband users number 46 million out of a total Internet population of 142.7 million. Media Metrix also reports that 86% of work users go online over high-speed connections.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement