New Service Eliminates the Hassle of Buying Products from the U.S.
TORONTO, and NASHUA, N.H., Dec. 3, 2002 -- Canadians who want a truly unique, innovative and functional gift at the last-minute no longer have to trudge across the border or hassle with complicated exchange formulas. They just need to go on the Internet to www.brookstone.ca
Beginning this week, specialty retailer Brookstone, Inc. -- known throughout the United States for high-quality products like the Grill Alert Remote Talking Thermometer, the Wafer-Thin CD System, the Roomba robotic vacuum cleaner and the Tempur-Pedic sleep system -- will allow Canadian consumers to shop easily for more than 1,500 products by simply logging onto www.brookstone.ca. At checkout, Brookstone will calculate the exact amount of the items in Canadian dollars and handle all regulations of shipping the products to Canada.
Brookstone -- a 37-year-old company with more than 250 interactive stores in U.S. malls and airports -- is one of the first specialty-gift retailers to offer Canadian consumers an easy way to order and receive products from the U.S via the Internet. Paving the way is a partnership with Borderfree, a Toronto-based company that offers products and services that facilitate international transactions. Borderfree helps to remove the barriers that hinder international Internet shoppers from buying from U.S. sites.
"Many Canadian shoppers know Brookstone from trips to the U.S. and from our catalogs and Web site," said Brookstone President, Chairman and Chief Executive Officer Michael Anthony. "We`re going one step farther with this important consumer group and making it as easy as possible for our Canadian customers to shop for our unique and high quality items on the Internet from the comfort of their homes."
Canadians who log onto either www.brookstone.ca or www.brookstone.com will have the same access to all of Brookstone products that U.S. customers currently enjoy. The difference will be at checkout. Once a Canadian consumer has selected items and wants to purchase them, Brookstone will calculate the price in Canadian dollars, as well as any applicable taxes and fees required to ship the product to Canada.
"Now, shopping online from Canada for Brookstone products is simple and worry-free," said Tom Reeves, President and Chief Executive Officer of Borderfree. "Canadian customers no longer have to figure out the exchange rate on their own or worry about other regulations on products coming in from the United States. Our system takes care of everything for the consumer."
Brookstone, Inc. is a nationwide specialty retailer that operates more than 250 stores throughout the United States and in Puerto Rico, and generates annual sales of more than $350 million. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates a direct marketing business that consists of three catalogs: The Brookstone Catalog, Hard-to-Find Tools and Gardeners Eden catalog; as well as a Web site at www.brookstone.com, and, for Canadian customers, www.brookstone.ca