Marketing Concepts Acquires Boca Raton Software Solutions Company, Ransoft

Contact:
Kimberly Paradise
VP Marketing & Business Development
561/330-3151, ext. 3151

Spicer, MN/Delray Beach, Florida, December 2, 2002-Marketing Concepts, a software and service solutions company headquartered in Spicer, Minnesota with offices in Delray Beach, Florida, has completed the acquisition of Ransoft, a Boca Raton, software solutions and consulting company for the direct sales industry.

Ransoft, founded in 1994 by Ron Raneri, is the provider of high quality software solutions and consulting services to the direct sales industry. Ransoft is responsible for the creation of various marketing, merchandising and order fulfillment point solutions. Their flagship product is an EDI Gateway and complementary drop ship interface modules. These products focus on automating trading partner communications and reducing order cycle times. Ransoft is also responsible for creating an interface for the Amazon storefront for such national customers as Junonia and Urban Outfitters.

Company president, Diane M. Buzzeo said, “I see the union with Ransoft as a way to expand our offerings and build our client list quickly with a company that has great synergies with our own. The purchase of Ransoft gives Marketing Concepts an immediate benefit by providing a professional service offering and immediately doubling our product offering.”

Ransoft will continue to serve their customers, but they will be able to extend their services by using the professional talent, products and services offered by Marketing Concepts. Ron Raneri joins Marketing Concepts on Monday, December 2, 2002.

Marketing Concepts is a software and service solutions provider for the direct commerce industry. They provide software solutions including a full line of Ability-Software products and services, which include call center, web design and programming, Internet marketing and search engine placement as well as traditional catalog marketing services.

For more information about Marketing Concepts visit their site at www.marketingconcepts.com. Marketing Concepts’ national client list includes American Musical Supply, PC Mall, Winterthur, Fahrney’s Pens, Fire Mountain Gems, Jegs Automotive, Smith & Hawken, Ross-Simons, The Golf Warehouse and Star Struck to name a few.