ROVING RELEASES CONSTANT CONTACT(R) 6.0 WITH SAFEUNSUBSCRIBE(TM)

For more information contact:
Michelle Keegan
Roving Software
781-444-6160 x630
mkeegan@roving.com

Do-It-Yourself Email Marketer Takes a Stand Against Spam

WALTHAM, Mass. – November 11, 2002 – Roving Software, leading provider of email marketing tools and services, today announced the release of Constant Contact 6.0, an upgraded version of its Do-It-Yourself Email Marketing(TM) service that includes SafeUnsubscribe, a branded online mark of assurance for both Constant Contact users, and recipients of emails delivered by Constant Contact.

Constant Contact’s SafeUnsubscribe guarantees the permanent removal of a subscriber’s email address when they select the unsubscribe link. The SafeUnsubscribe mark builds trust and confidence in the permission-based email marketing practices of Constant Contact and its users, and ensures that all emails sent through Constant Contact remain permission based.

Jupiter Media Metrix, a research firm, predicts that the number of unwanted emails will increase from 140 billion in 2001 to more than 845 billion messages, or 3,900 per user within the next five years.

“Spam is everyone’s problem,” said Gail Goodman, CEO of Roving. As the trusted third party sender of email marketing messages for over 100,000 Constant Contact users worldwide, we are in a unique position to affect change in the industry and to build trust and confidence in legitimate commercial email. We have a vested interest in controlling spam and an obligation to ensure that Constant Contact is used responsibly.”

In addition to SafeUnsubscribe and other safeguards that prevent marketers from using Constant Contact to distribute spam, Roving provides education for Constant Contact users via free newsletters, Webinars, tutorials and guidelines within the product.

Other new features of Constant Contact 6.0 include an updated tab interface with colorized icons and one-click navigation for enhanced usability. The new home page displays pertinent campaign and subscriber statistics, a listing of the user’s most recent campaigns and reports, and quick links for frequently used features.

About Roving Software

Roving is the leading provider of self-service email marketing products and services to small and medium businesses. Constant Contact, Roving`s Web-based e-mail marketing solution, enables businesses to easily create and send professional HTML e-mail newsletters, promotions, announcements and more with no technical expertise required. It is affordable, easy-to-use and includes a free 60-day trial. Constant Contact is available through a wide variety of partners, such as office supply retailers, small business portals, Web affiliates and Web site development software and services companies including Amazon.com, MasterCard, Staples.com, and VeriSign. For more information, call 781-444-6160, email sales@roving.com or visit www.roving.com.

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Roving, Roving Software, Constant Contact, Do-It-Yourself Email Marketing and SafeUnsubscribe are trademarks or registered trademarks of Roving Software Inc. All other company and product names may be trademarks or registered trademarks of their respective companies.